The PS3 was already available at $500 and no one bought that. I think the set of people willing to pay $500 for a console and still need basic cables required to get it up and running (HDMI) plus a game is pretty close to the set of people willing to pay $600 and have to purchase all of that.
I will be purchasing either a 360 or a PS3 near the end of this year once the 360 goes to a .65nm process for the CPU cores and GPU core. If the 360 is $400 and the PS3 is $300, I'd buy the 360. If the PS3 is $200 and the 360 is still $400, I'd buy the PS3 possibly, depending on which exclusives come out by then.
Chances are, however, that the 360 will have all kinds of deals or in some other way be well under $400 by November.