PS3 analysis - based on 3 years ending Mar 31, 2008 - from Sony reported figures.
Based on the following Assumptions:
PS2 Hardware - Sony makes $15 per unit, after all related costs, including marketing, R&D, etc.
PS2 Software - Sony makes $10 per unit, after all related costs
PSP Hardware - Sony makes $10 per unit, after all related costs
PSP Software - Sony makes $10 per unit, after all related costs
Based on the past 3 fiscal years, ending Mar 31, 2008 - taken from actual Sony reported figures.
Assuming PS3 costs started in fiscal year ending Mar 31, 2006.
2005 - PS2 and PSP Operating Income = US$3.03Billion
2005 Actual Operating Income = US$75 Million Dollars
2005 Loss attributed to PS3 Hardware and Software development, research and other costs = US$2.95 Billion Dollars
2006 - PS2 and PSP Operating Income = US$2.7 Billion Dollars
2006 Actual Operating Income (Loss) = US$(1.969) Billion Dollars
2006 Loss attributed to PS3 = US$4.74 Billion Dollars
2007 - PS2 and PSP Operating Income = US$2.09 Billion Dollars
2007 Actual Operating Income (Loss) = US$(1.245) Billion Dollars
2007 Loss attributed to PS3 = US$3.34 Billion Dollars
TOTAL CUMULATIVE LOSSES FOR PS3 (Software and Hardware) = 2.95+4.74+3.34 = 11.03 Billion Dollars
The only way to lessen the losses, based on the numbers is to assume that PS2 and PSP are LESS profitable.
In that scenario, then it would be hard to justify to assume that Sony takes massive losses now to gain massive profits in the future. 2005 would seem to be the height of the PS2 so I assumed that PS2 was wildly profitable. In this example, approx. $2 to $3 Billion dollars in profit.
Please discuss.