Every day were hearing new reports about how blu-ray as sales are skyrocketing. Universal must be worried so when the time comes for Universal to thrown in the towel and leave Toshiba holding the bag with HD-DVD everything will go the way of Blu-ray and Sony will finally have a major foothold in the DVD market until electronic distribution is the norm. So when Microsoft decides to make there next gen 360 and wants to add in Blu-Ray Sony makes money off it, will they actually pay Sony to use there format or will Microsoft go E-distribution first? Will Sony go soft an allow Microsoft to use Blu-Ray at a decent cost? Or will they make them pay big time for making the PS3 start harder than it had to be? What do you think will happen? Or will they put the cost of the increase back on gamers saying it cost more to develop games once again?