BTW, one thing I know Sony has given up is hyping their system like the second coming of gaming. Dropping that has probably gone a long way to helping recover the PS3's image, as the focus for a while has been on just making a good system with a lot of good games.

Amen, Bod. On top of that, it's an admittance that they fucked up with the PS3. They overreached and were entirely arrogant with their perception of what the market would accept.

Now we're seeing a humble Sony and we're all the better for it. They got a little too big for their britches during the past ten years and thought that people would buy any piece of shit thrown at them with the Playstation name emblazened on it. They were wrong.

Let's concentrate on a Sony that will go back to its roots, figure out why it became successful in the first place, and then adapt accordingly and enjoy it. 

In the short term, consumers will suffer because Sony doesn't cut-rate their product to move units. In the long run, consumers benefit from a strong Sony presence in the marketplace, driving competition throughout the market.

This isn't rocket science. 

Just want to post this: http://www.bartleby.com/59/4/throwintheto.html

throw in the towel

To quit in defeat. The phrase comes from boxing, in which a fighter indicates surrender by throwing a towel into the ring: “After losing the election, he threw in the towel on his political career.”

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So it is awkward at best to apply the phrase to a situation where Sony is temporarily pulling in its horns to consolidate and come back out swinging, rather than quitting the console war altogether.

I agree (more or less) with shams' analysis but not his choice of phrase.

 More and better services?  What services are the "more"?  What is "better" too?  Live takes a huge dump on Sony's online strategy, and Home appears to never be coming out.  The only "more" I can think of is Blu-Ray, and there is nothing I can think of that is "better" when comparing similar services.  Pretty sure 360 has "more" exclusives too.  Just wondering what you might be referring to, because it appears you are comparing two products that are not the PS3 and 360 when using your "more" and "better" terms.

The PS3 is on the defensive until they are able to get some profit in. Profit will only come from good games and it costs way too much to develop a game for the PS3 at this point. Development costs have to go down before we could even hope for a price cut.

Whatever Sony do, next gen they better make hardware thats actually easy to make games for. This focus on profitability is a good thing and long overdue.

warmachine.....why'd you revive this? It obviously ended because the topic of discussion was thoroughly discussed and a consensus was made.

I wonder if MS will reconsider its upcoming price cut considering Sony won't drop theirs? Either way, Sony is in real trouble and killzone 2 (which we haven't heard about in a long time) won't save it.

Sony will drop it's price when MS does.