GTA Sales Breaks Records
Take-Two touts big first week business.
May 7, 2008
- Take-Two sent out word today that Grand Theft Auto IV
topped the $500 million mark in retail sales for its first week. This comes with sales of approximately 6 million units globally. The game reportedly sold 3.6 million units on its opening day, bringing in approximately $310 million globally. The company is claiming both sales marks as all-time entertainment sales records.
"We knew Grand Theft Auto IV would break new ground in terms of the player's experience, with its compelling story line, extraordinary gameplay and action that ranges over a broad urban canvas. Now, it has broken sales and rating records as well. Grand Theft Auto IV's first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date," said Strauss Zelnick, Chairman of Take-Two.
So VGC sales numbers are low. My estimates were correct! wOOt Woot!