cwbys21 said: this is so ironic because Microsoft has claimed attach ratios as justification that they have done well in all of their reports. we have sold xx amount of units but our attach ratio is 7 compaired to 3 on the other platforms. now that attach ratio doesn't work for them they are just saying we outsold them by 100,000 units, attach ratio be damned. |
Well, yes. Attach ratios are a good way of saying one of the following, "we sold a lot of software" or "we sold very little hardware". In the end, what really counts is how much hardware you sell and how much software you sell, not your ratio of hardware to software sold (unless, of course, you're taking a huge loss on hardware).
Look at it from a publisher's perspective. You've got these platforms to develop for. One has an installed base of This, the other has an installed base of That. You only care about how many games you sell, not how many games sell relative to This and That.
Hell, MS will spin you in circles. And because they've been losing so often lately, they've had to spin you in circles. The European attach ratios they recently talked about were in a press release which was supposed to be a response to the NPD numbers (!). How silly is it to brag about something completely irrelevant to the current situation, and, on top of that, something that doesn't mean success, but instead implies success.