"Yeah, fuck all this stuff about casual gaming. I think people still want games that are groundbreaking...We're hopefully going to prove that there's also a very big audience for people who want entertainment in another form, who think of games as being a narrative device that can challenge movies."
http://kotaku.com/386573/rockstars-houser-+-fuck-casual-gaming
Sam houser is Rockstar VP and GTA IV co-writer