For the Nintendo Fanboys like myself who cannot get enough of items such as this, the latest Fortune magazine (dated June 11th) has about a 5 or so page article about the success of the Wii.  I am subscribed and just received it in the mail today, so I am not sure when it hits the stands.  It is a worthwhile read even though a lot of it is what is discussed on the forums daily.

yes it's great isn't it, all the attention :D

Could you post some parts of the article?

I checked their website and it isn't up yet.

I think it's on CNN Money.

http://money.cnn.com/magazines/fortune/fortune_archive/2007/06/11/100083454/?postversion=2007053109

One of the more interesting things from the article:

So what's next for this company, so full of surprises? The Wii gives Nintendo a few options. It could stick with the current Wii for a few years until today's top-end technology falls to Kmart prices. At that point it could introduce a Wii 2.0 with technology similar to today's PS3, but on the cheap. It could cut $50 off the sticker to compete with the price cuts that are undoubtedly coming from Sony and Microsoft.

But that's red-ocean thinking. Iwata wants to keep innovating, to do for gaming what Starbucks has done for coffee or Apple has done for music. "The relationship with the Mac or PC to iTunes and the iPod," he says, "that kind of combination may be possible between DS and Wii."

FishyJoe - that last paragraph about wanting to create a relationship between the Wii and the DS. Hasn't Sony started doing this? Could this be... Sony innovating???

Both are (essentially) just continuations of what Nintendo started with the Gameboy and N64, and enhanced with the Gameboy Advance and Gamecube.

In order for this type of connection to be viable the number of people that own both a home console and portable system has to be large enough to support games made for this combination, the connection between the two systems has to be simple, and the two systems have to be able to add something interesting to the other system.

I think the DS offers a lot of interesting possibilities for Wii games (the touch screen alone could be huge if you wanted to allow user generated content), and both could end up with very large userbases (with a lot of overlap).

You never owned a GameCube right? Heard of the gameboy cable? There was game that you really wanted to have four gameboys to play. So no it isn't Sonys inovation

Is Sony doing game level integration?

Some nice quotes that is even more explaining who is kicking ass in the gaiming industry:

In short, Iwata has made Nintendo as efficient as a bullet train and as stingy as a bento box. The company's 3,400 employees generated $8.26 billion in revenue last year, or $2.5 million each.

While exchange rates and fiscal calendars complicate comparisons to U.S. companies, let's do it anyway. Over roughly the same time frame, Microsoft employees generated $624,000 each; Google's performed 50 percent better, at $994,000, though still less than half as well as Nintendo employees. Nintendo's profits reached almost $1.5 billion, or $442,000 per employee, last year, compared with Microsoft's $177,000 and Google's $288,000.