What are you talking about? Sony hasn't lost a single bit of its brand power since the PS2. That's why people were flocking to the PS3 despite being objectively the worse option. In the end they pulled it out with constant support and a breadth of first class exclusive games. And they took exactly that proven track record over to the PS4. People had to buy the PS4 because they wanted to have the best games again. Hell, TLOU and UC alone made people choose PS4 because of the promise of sequels. And in this gen Sony just continued to deliver top exclusive games even late into the gen while X1 did not and tanked. Even in PS4's last year it gets a mega blockbuster like FFVII Remake all for itself. What do you think people will buy to get the next part of the game?

People know this and will once again choose PS over XB because it is basically guaranteed to have great exclusive games yet again, including high demand sequels of PS4 games. At this point the PS5 is too big to fail, because it builds upon an incredibly stable legacy. That's brand power at work world wide and not just globally in the US. That is what brand power is. People will buy your product not because it is good but because they trust that it will be good.

Microsoft has been more punchy and consumer centric in their communication thus far, indeed.

The meat of teh marketing is yet to come though, pricing, games etc

No, Sony had a compelling reveal in Feb 2013 and an amazing E3 showing. They didn't do anything special with PS4 but they've taken a very different route with PS5 drip feeding in very dry announcements (first the base details, then the logo, now this tech breakdown (even if intended for developers). 

Hmm... Neither have been stellar. Ms has been more direct.

They have been putting the games first though. They're still building goodwill that they've done ever since the Kinect was dropped. They're also coming from a long way back but baby steps all add up.


Sony have been slow but given the circumstances this year... I don't blame them. Either of them.

Delays for the consoles could happen. I don't think they will... Or, I certainly hope they won't.

Either way, it's still early days.

Sony haven't done marketing for PS5 yet, they done an interview on Wired and posted the video for GDC.
About BC they were pretty clear that they put it on the silicon, the 100 games was just what they already tested and they were almost all working fine. So don't worry all relevant games shall work fine either straight away or with some patching.
I would wait a little more for official reveals, pricing and real marketing before making this type of thread =p ... this one might become necroed in the future if all changes.

I can agree to some degree. It's just that it's hard to top PS4 moment . PS4 had amazing launch and introduction while Xbox One just the opposites. PS5 is not bad it's just that PS4 top all of that .

The best part about the threads for the coming months is how many MS fans will crawl back to the light just to hide again when the gen really start and sales for PS5 is much higher than for Xbox.

You know man, Sony reacted changing everything by changing nothing.

Without a doubt MS is communicating better than Sony.

The majority of gamers don't understand this type of tech talk and will only "get it" by listening to youtubers and the sorts.
What the mass market has seen so far is MS talking and showing what gamers will get; Sony has talked and haven't shown what gamers will get.

Yesterday's presentation shouldn't have happened.
If the target audience was developers, either you don't show this to the mass market - as a first true introduction to PS5 - or you adapt.
In my opinion, Sony, if not able to adapt, either do a private show to developers or simply not show it and wait for a time where you could let people actually undestand.

Not that everything about Sony wasn't understood, but when MS actually shows what that tech is all about, you look bad in comparison.

Overall, MS is doing things well, Sony, not so much.

Eeeeerrrrr GDC haven't been secret meeting before so why now?