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Famitsu Sales: W52, 2019 (Dec 23 - Dec 29)

Forums - Sales Discussion - Famitsu Sales: W52, 2019 (Dec 23 - Dec 29)

curl-6 said:
1 million up YOY is a nice result.
Hopefully this year is up once again; Animal Crossing should help a lot with that.

Despite next to nothing being known about 2020 releases beyond March, we still have a bunch of interesting things to watch once the Japanese holiday season is over (so from week 3 onwards).

1. Switch Lite - What can the new SKU add to the weekly baseline.

2. Pokémon Sword/Shield has performed strongly and reverted the decline of Pokémon in Japan.

3. Luigi's Mansion 3 is showing good legs after a moderate debut.

4. Ring Fit Adventure is confirmed to be a hit. Due to its appeal outside of the typical gamer demographics, it carries potential to drive sales of the Switch hybrid SKU.

5. Mario & Sonic at the Olympic Games has picked up steam after an abysmal debut. Because the actual olympic games don't happen until summer, this game will hang around in the lower regions of Famitsu's top 30 before it surges back up when its real time comes.

6. The usual evergreens can keep contributing and this is a very important factor because it means that the overall number of sales drivers for hardware has grown since a year ago instead of newer games replacing older ones.

Negative factors:

1. No game on the level of NSMBU Deluxe releases early in 2020, so Switch will have to ride 2019 releases and evergreens until Animal Crossing.

2. Brain Training was given too much of the token treatment by Nintendo, so it should be expected to be a non-factor quickly. Color me surprised if this game keeps showing up in Famitsu's top 30 in February.

3. Hybrid SKU still costs the same after ~3 years on the market, so over time it has to become increasingly more challenging to maintain sales levels from previous years. The hybrid SKU has sold 3.2-3.5m units in 2017, 2018 and 2019.



Legend11 correctly predicted that GTA IV (360+PS3) would outsell SSBB. I was wrong.

A Biased Review Reloaded / Open Your Eyes / Switch Gamers Club

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Would like to see some LM3 WW numbers, but the holiday season seem to have given a nice needed boost looking at charts from France and this one. Pokemon is performing really well, thing it will become on of the best selling pokemon titles since it looks like it's having better legs than previous ones. Not to forget digital rate is pretty big with it.
Nice performance of RFA, could have done better but still pretty good that it is selling out.



RolStoppable said:
curl-6 said:
1 million up YOY is a nice result.
Hopefully this year is up once again; Animal Crossing should help a lot with that.

Despite next to nothing being known about 2020 releases beyond March, we still have a bunch of interesting things to watch once the Japanese holiday season is over (so from week 3 onwards).

1. Switch Lite - What can the new SKU add to the weekly baseline.

2. Pokémon Sword/Shield has performed strongly and reverted the decline of Pokémon in Japan.

3. Luigi's Mansion 3 is showing good legs after a moderate debut.

4. Ring Fit Adventure is confirmed to be a hit. Due to its appeal outside of the typical gamer demographics, it carries potential to drive sales of the Switch hybrid SKU.

5. Mario & Sonic at the Olympic Games has picked up steam after an abysmal debut. Because the actual olympic games don't happen until summer, this game will hang around in the lower regions of Famitsu's top 30 before it surges back up when its real time comes.

6. The usual evergreens can keep contributing and this is a very important factor because it means that the overall number of sales drivers for hardware has grown since a year ago instead of newer games replacing older ones.

Negative factors:

1. No game on the level of NSMBU Deluxe releases early in 2020, so Switch will have to ride 2019 releases and evergreens until Animal Crossing.

2. Brain Training was given too much of the token treatment by Nintendo, so it should be expected to be a non-factor quickly. Color me surprised if this game keeps showing up in Famitsu's top 30 in February.

3. Hybrid SKU still costs the same after ~3 years on the market, so over time it has to become increasingly more challenging to maintain sales levels from previous years. The hybrid SKU has sold 3.2-3.5m units in 2017, 2018 and 2019.

Really can't say that when we usually get a january direct.



Nu-13 said:
RolStoppable said:

1. No game on the level of NSMBU Deluxe releases early in 2020, so Switch will have to ride 2019 releases and evergreens until Animal Crossing.

Really can't say that when we usually get a january direct.

This is not the time of the year where Nintendo pulls a game out of their hat to release it only one month after its announcement.



Legend11 correctly predicted that GTA IV (360+PS3) would outsell SSBB. I was wrong.

A Biased Review Reloaded / Open Your Eyes / Switch Gamers Club

So the PS4 discount promotion is still going I take it?



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Too bad the 4.5M mark was just missed by a hair

RolStoppable said:
curl-6 said:
1 million up YOY is a nice result.
Hopefully this year is up once again; Animal Crossing should help a lot with that.

1. No game on the level of NSMBU Deluxe releases early in 2020, so Switch will have to ride 2019 releases and evergreens until Animal Crossing.

Well, there's Tokio Mirage Sessions, but that's not nearly as big as NSMBUD. However, it could help to keep the sales afloat. New shipments of Ring Fit Adventure would certainly do the trick however, considering how well it's selling and how supply constrained it is. And Luigi's Mansion 3 seems to be a big hit in Japan, too, so those two titles alone could nullify the NSMBUD/Smash early year boost from last year. And then there's Pokemon...

So yeah, I think the Switch will start growing a small gap right off the gate and then grow it a lot bigger once Animal Crossing releases.



Bofferbrauer2 said:

Too bad the 4.5M mark was just missed by a hair

RolStoppable said:

1. No game on the level of NSMBU Deluxe releases early in 2020, so Switch will have to ride 2019 releases and evergreens until Animal Crossing.

Well, there's Tokio Mirage Sessions, but that's not nearly as big as NSMBUD. However, it could help to keep the sales afloat. New shipments of Ring Fit Adventure would certainly do the trick however, considering how well it's selling and how supply constrained it is. And Luigi's Mansion 3 seems to be a big hit in Japan, too, so those two titles alone could nullify the NSMBUD/Smash early year boost from last year. And then there's Pokemon...

So yeah, I think the Switch will start growing a small gap right off the gate and then grow it a lot bigger once Animal Crossing releases.

My post listed twice as many pros as cons, so you don't need to tell me about 2019 games selling well.

As for Tokyo Mirage Sessions, why do you even mention it? The game's appeal is so incredibly niche that it won't do anything for Switch hardware sales. It was supposed to be a crossover between Fire Emblem and Shin Megami Tensei, but ultimately didn't have much to do with either IP. On one hand that is exactly what made it good, but on the other hand it's what made it unappealing to fans of those IPs. That's why this crossover doesn't result in good sales, it's basically just an RPG with a weird name.



Legend11 correctly predicted that GTA IV (360+PS3) would outsell SSBB. I was wrong.

A Biased Review Reloaded / Open Your Eyes / Switch Gamers Club

Nice numbers for Switch and PS4.
I wonder if FF7 week will compare to holidays + sale? Probably not, but will be an interesting week.

Last edited by Hiku - on 08 January 2020

curl-6 said:

So the PS4 discount promotion is still going I take it?

It lasted until January 5th



Nu-13 said:
RolStoppable said:

Despite next to nothing being known about 2020 releases beyond March, we still have a bunch of interesting things to watch once the Japanese holiday season is over (so from week 3 onwards).

1. Switch Lite - What can the new SKU add to the weekly baseline.

2. Pokémon Sword/Shield has performed strongly and reverted the decline of Pokémon in Japan.

3. Luigi's Mansion 3 is showing good legs after a moderate debut.

4. Ring Fit Adventure is confirmed to be a hit. Due to its appeal outside of the typical gamer demographics, it carries potential to drive sales of the Switch hybrid SKU.

5. Mario & Sonic at the Olympic Games has picked up steam after an abysmal debut. Because the actual olympic games don't happen until summer, this game will hang around in the lower regions of Famitsu's top 30 before it surges back up when its real time comes.

6. The usual evergreens can keep contributing and this is a very important factor because it means that the overall number of sales drivers for hardware has grown since a year ago instead of newer games replacing older ones.

Negative factors:

1. No game on the level of NSMBU Deluxe releases early in 2020, so Switch will have to ride 2019 releases and evergreens until Animal Crossing.

2. Brain Training was given too much of the token treatment by Nintendo, so it should be expected to be a non-factor quickly. Color me surprised if this game keeps showing up in Famitsu's top 30 in February.

3. Hybrid SKU still costs the same after ~3 years on the market, so over time it has to become increasingly more challenging to maintain sales levels from previous years. The hybrid SKU has sold 3.2-3.5m units in 2017, 2018 and 2019.

Really can't say that when we usually get a january direct.

Yes we can, Nintendo isn't going announce a major game in mid-Jan and release it in Jan/Feb.



When the herd loses its way, the shepard must kill the bull that leads them astray.