With the Nintendo Switch being the most successful platform Nintendo's had in years. I feel like Nintendo should adopt "Nintendo Switch" as the official brand for all of their Gaming Platform related products. Similar to how Sony and Microsoft established "PlayStation" and "Xbox" as their official Platform brands. In the past, Nintendo would change their entire platform brand every generation or so in accordance to the direction the company would take. But with the Switch already being a culmination of all of their previous platforms, I feel like they should just embrace "Switch" as the name for all their gaming-based platform ventures. To do this, they would need to move all online marketing for Switch products over to a dedicated "Nintendo Switch" YouTube channel and Social Media presences. That way it would help further establish "Nintendo Switch" as its own distinct Nintendo brand.

No Nintendo themselves are the brand this allows them flexibility when needing to change things up hence why they can have a bad gen one time and dominate another time as the branding is not tied to a platform the platform is just seen as a product under the brand.

Nah, while 'Playstation' is a very generic name for a gaming platform, while 'Switch' alludes to a specific feature. A new Nintendo console that isn't incorporating that feature shouldn't be called Switch. But, that said, as long as Nintendo sticks to this hybrid 'switching' concept, they should stick to the name with Super Switch, Mega Switch, Switch Ultimate and so on.

They tried it before with the Wii, look how it played out for the Wii U: Most consumers thought that it was just an add-on to the Wii.

So, not sure if that would be a good idea, as it backfired spectacularly before.

"Similar to how Sony and Microsoft established "PlayStation" and "Xbox"" They already have a brand like PlayStation or Xbox, it's called "Nintendo". PlayStation and Xbox are simply the gaming divisons of their parent companies. Nintendo is literally only a gaming company, there's no need for a distinction.

"In the past, Nintendo would change their entire platform brand every generation"

They did this with their most successful consoles ever. kept DS with 3DS and sold half as much, they kept Wii with WiiU and sold a tiny fraction. The name doesn't matter.

"A playstation" is a Sony console, "a Nintendo" is a console where you can play Mario.

In Europe, the NES was mostly called "the Nintendo" (cause Nintendo Entertainment System doesn't make any sense), and thus the Super Nintendo and after that the Nintendo 64.

The only exception was the Wii (which isn't the Nintendo Wii but just "Wii") and then the Wii U. But Nintendo came back to their roots and called the Switch "Nintendo Switch"

Mnementh said: Nah, while 'Playstation' is a very generic name for a gaming platform, while 'Switch' alludes to a specific feature. A new Nintendo console that isn't incorporating that feature shouldn't be called Switch. But, that said, as long as Nintendo sticks to this hybrid 'switching' concept, they should stick to the name with Super Switch, Mega Switch, Switch Ultimate and so on.

Yeah basically this. Switch is a very feature specific name. I mean sure they have the Switch Lite which doesn't "switch" at all, maybe even one day we'll see a Switch Home in a future generation, but as we've seen from Lite vs OG sales, the hybrid switching feature is always gonna outsell non-switching Switches cuz well its an awesome feature that sets the system apart from anything else. So as long as they keep the main model hybrid then yeah I agree they should continue with the Switch brand, but Nintendo is the main brand, not Switch. I fully expect a new Switch in 2023 though I bet Nintendo will probably add something interesting to it, and I won't even speculate as to what might happen in the gen after that.

There are literally people out there that have, still, and probably always will call any device made by that company a "Nintendo."

Depends how they use that word.

"It's time to switch to the new generation of games: Switch 2". "It's time to switch on the big screen: Switch TV".

"to switch (on/off/to/back)..." has potential for many different meanings, which allows a lot of word plays for slogans fitting to the focus of each their product, f.e. "Switch Back" for a backwards compatible retro model.

I would go as far as to say that Nintendo should incorporate the switch feature as a standard for all their consoles going forward. Even something like calling the new switch, just the Nintendo switch 2023. Make it like a laptop brand. The Dell XPS 13 is the Dell XPS 13 every year. I feel like the switch should be the same with something like switch 2023, switch lite 2025, switch pro 2020, switch pro 2025 etc