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Nintendo Switch launches in China on December 10th

Forums - Nintendo Discussion - Nintendo Switch launches in China on December 10th

My best guess is that since Mario is the mascot, face/Golden Boy of Nintendo, and the most popular video game character in the world, Nintendo and Tencent feel the best strategy for launch is to go full force, all in with him to get the system going strong. I'm not sure how known or popular Zelda is over there, but obviously not as strong as Mario. I honestly don't know about Smash Bros. and Pokemon though.



Pancho A. Ovies

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The opportunity here is huge, but it sounds like they're not going all out or to be honest trying hard enough, so I'm keeping my expectations low.



According to the following article it took the PS4 nearly 3.5 years to achieve 1.5m in (official) sales in China, just for a bit of perspective. The Chinese market is a huge business opportunity for whoever manages to actually get a good foothold there, though it's easier said than done for many reasons.

https://nikopartners.com/sony-playstation-chinajoy-2018-press-conference/



Cucumberry said:

According to the following article it took the PS4 nearly 3.5 years to achieve 1.5m in (official) sales in China, just for a bit of perspective. The Chinese market is a huge business opportunity for whoever manages to actually get a good foothold there, though it's easier said than done for many reasons.

https://nikopartners.com/sony-playstation-chinajoy-2018-press-conference/

I'm sure Switch being hybrid and Nintendo teaming up with tencent will perform better than the PS4 tho.



xMetroid said:

I'm sure Switch being hybrid and Nintendo teaming up with tencent will perform better than the PS4 tho.

Oh I completely agree, it's just a sensitive market and population in no way reflects potential sales figures.

I actually think Nintendo has a good shot at this one and according to the many (dubious) articles that can be found regarding china's PS4 and XBO launch periods; switch seems to be outpacing them both atm. 



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curl-6 said:

The opportunity here is huge, but it sounds like they're not going all out or to be honest trying hard enough, so I'm keeping my expectations low.

There are so many regulations from the Chinese government that it's hard to get games approved for release, especially because the agency for approval appears to be understaffed. Nintendo has translated their games into Chinese since long before the launch in China became a concrete thing with a Tencent partnership, but China poses a lot of unique challenges.

Certainly not a bad idea to keep expectations low when the official release schedule for Switch will most likely be a trickle for a long time and that's out of Nintendo's control.



Legend11 correctly predicted that GTA IV (360+PS3) would outsell SSBB. I was wrong.

A Biased Review Reloaded / Open Your Eyes / Switch Gamers Club

Did the Switch do better than PS4 in South Korea? Because aren't SK and China have similar gaming culture?



Pocky Lover Boy! 

It's too little too late ...

Is New Super Mario Bros. U Deluxe really the Switch's ONLY official launch title available for sale in China ?!

If so then that's extremely depressing to find that the Switch is facing the same situation the iQue branded systems did which was a huge lack of localized releases ... 



Jranation said:
Did the Switch do better than PS4 in South Korea? Because aren't SK and China have similar gaming culture?



Essentially, the Switch is selling faster than the PS4, launch aligned. 

There was a report late last year that showed that the PS4 was at 1.5m units sold in China, so the bar for success is pretty low.  I'm personally expecting the Switch to outpace the PS4 in China since, in-general, it seems to be a product that caters more towards Eastern tastes rather than Western tastes.

Last edited by wombat123 - on 04 December 2019

Will VGChartz be able to track Chinese Switch sales?