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Forums - Sales Discussion - Famitsu sales: W35, 2019 (Aug 26 - Sep 01) aka SW explosion

If the new model had this kind of effect on Switch sales, what kind of effect will the Switch Lite have?!



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Last couple of weeks, Switch hardware sales were pretty low. I think the stores were just clearing out stock and were in short supply of the old Switches. Then they release a new Switch and you get a lot of people who had to wait a couple of weeks to get their Switch. I wouldn't be surprised if Switch sales next week are significantly lower.



WTF, 90k Switch hardware? Am I reading this right?

I mean, I expected a few folks were holding off from buying cos of the two upcoming revisions, but I didn't think we'd see a big boost until the Lite arrived.

Man it's good to see though after so many weeks of meh numbers.

If a mere battery life update can do this, the Lite is gonna be an hydrogen bomb.



So, I got curious and did a little bit of digging and looked at the sales of the DS and 3DS before and after they got their first revisions, the DS Lite and 3DS XL, respectively.

DS/DS Lite:
Before - 43,765
After - 124,286 (+184%)

3DS/3DS XL:
Before - 43,291
After - 239,273 (+453%)

Just to get an idea of what Switch sales me look like on the week it launches, which is 3 weeks from this update. Hopefully, we're looking at something closer to the 3DS XL than the DS Lite, though I'm not sure how to tell which way or the other. Furthermore, after the big spike it got this week thanks to the new Switch model, we also have to see how far it will fall of the spike. These next 3 weeks are going to be very interesting.

Edit: I should also note that the 3DS XL launched alongside New Super Mario Bros. 2, just like how the Switch Lite is launching alongside Link's Awakening. 



Also, Switch outsells PS4 by a whopping 9:1.

With an 80k lead contributed by Japan alone, Switch should quite comfortably lead PS4 globally for this particular week; it'll likely be ahead in NA as well, and while Europe is forever Sonyland, PS4's lead there seems unlikely to outweigh Switch's cumulative lead elsewhere.



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https://nintendosoup.com/hideki-kamiya-i-am-happy-with-how-astral-chain-is-selling/

Seems there were shortages of Astral Chain in Japan. Very interesting when trying to gauge the success of the game based on the lower sales numbers we have seen as far as physical copies go.  It looks like they vastly underestimated the demand for the game based on it being a new IP...which is odd because of how many special editions they had over there.  Maybe the lack of interest in the special edition pre order numbers influenced the under shipping of the game?



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Shiken said:

https://nintendosoup.com/hideki-kamiya-i-am-happy-with-how-astral-chain-is-selling/

Seems there were shortages of Astral Chain in Japan. Very interesting when trying to gauge the success of the game based on the lower sales numbers we have seen as far as physical copies go.  It looks like they vastly underestimated the demand for the game based on it being a new IP...which is odd because of how many special editions they had over there.  Maybe the lack of interest in the special edition pre order numbers influenced the under shipping of the game?

The game is already supposedly pretty expensive in Japan physically, just for the regular edition. Not sure why but it's supposedly a lot cheaper digitally, even without a voucher. 

The game sold 85% of it's initial shipment, which is pretty damn good, especially when you remember that what counts as a success is entirely based on publisher expectations and budgets. It seems like most high selling games tend to sell around 75% of their initial shipment, and Bayonetta 2 was about 67% of it's initial shipment. 

Of course, this could just mean they predicted demand very accurately, and that sales will drop off immensely in the following weeks. But it could also mean some decent legs for at least a few weeks, or even higher digital margins. 



Luke888 said:

Apparently Astral Chain is sold-out both on Amazon and for some retail chains, I wonder if this affected the physical sales, certainly if it's sold-out Nintendo didn't expect it to sell this much which is a good sign.

If that's true, then there's a chance that the game will be comparatively leggy as new shipments come in. On the other hand, this can also result in just an increased amount of digital sales. I hope it gets a mention in the next Nintendo investor's meeting with some shipping numbers.