100% agreed. It's the same reason 48fps failed for films. It no longer looks like an epic movie, but a cheap soap opera, no matter how much is spent on the effects.

Personally, if a game is aiming for realism, I prefer 30fps (actually Infamous:SS around 35-40fps looked pretty good, too.) If it's a racing game, a twitch shooter, or has cartoony graphics, 60fps is good.

Yep! I'll Lord of the Rings over the Hobbit visually anyday!

Well, I would assume by next gen, that the big 3 will give you options to tweak with. You already have the option to tweak with motion blur, CA and Depth of field (very few games mind you).

Next gen should absolutely give you, the consumer, the option to tweak with settings, but if they cannot, they should allow devs to tweak the settings of the games themselves, to make sure it plays at 1440 60fps+, rather than faux 4k 30fps. 

CGI knows what he's saying, and so do other analysts in the industry when it comes to the differences between 4k and 1440p.

I can normally tell when a game shifts resolution during gameplay however that does become harder to notice as normally it happens in intense scenes which means you are often distracted playing the game while its happening. But to answer your question, its difficult to tell the difference.

That also depends on the size of your screen. I am guessing you game on a Monitor? 

On a 55inch TV, 4k is quite noticeable and I have fiddled around with resolution settings in games to tell the difference and I can easily see the improvements on my screen.

Most PC gamers use smaller monitors around the 22inch to 32inch size. That size is perfect for 1080p and 1440p however if you went with a 55inch to 75inch TV, you can easily see the difference between 4k and 1440p. However I am in the minority here because majority of PC gamers don't use a TV to game, they normally opt for refresh rates in monitors instead.

I will be buying a decent monitor next year as I am moving house and I am looking at something good, if I stick to a 32inch size I probably wouldn't need 4k and can lower it to 1440p and increase framerates in my rig instead. 

For the studios owned by MS sure they can focus on 60fps. 3rd parties will focus on 30fps and better visuals just as usual.

And if MS focus on 60fps the visual gap to Sony AAA games will be big.

Yeah, that's why I always say that dynamic resolution is indeed the best option.

The only reason for this is because movies have always been 24fps and soap opera's have always been 60fps. It's just how your brain has been conditioned.

60fps is objectively better.

Well if we are comparing 32inch monitors side by side with one at 4k and the other at 1440p, than there will be very little difference. However when you jump to 55inch screens and above, 1440p starts to look blurry or stretched. You will want to start hitting 4k on the bigger screens. 4k on a 4k TV is outstanding, anything below starts to become noticeable to my eyes when using big screens. The bigger the screen the more pixels you will want. HDR does make a difference as well, HDR combined with native 4k is the obvious sweet spot for these new TVs.

I prefer 120fps VR, any word on VR headset plans for Scarlet?

Hard to sell frame rates to casuals. If the game looks dated some will likely skip it.