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Xbox is the 87th Most Valuable Brand in the world

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According to the article this research was done by a company called Kantar Brandz. A wikipedia search on that company will generate this entry:

"The credibility of the Interbrand and BrandZ league tables have been cast into doubt by an article written in Marketing Week by Mark Ritson.[4] The lack of clear definitions and valuation dates in the both companies methodology raise questions about the subjectivity involved in brand valuations. Being part of multinational advertising groups, Interbrand and Kantar Millward Brown also suffer from the risk of objectivity. Transparency and objectivity are two of the requirements of the ISO 10668 standard of monetary brand valuations."

https://en.wikipedia.org/wiki/BrandZ

And this article and this analysis company are the sole support this thread has for its claim.



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Haha haha

Hahahahaha

Everyone laugh please hahaha



Ganoncrotch said:
Nice paper! Interesting read. Definitely heard of brandz before.

Can you really put trust in a company who replaces the "s" at the end of their name with a "z" to be accurate in reporting which gaming company is on top?



Chinese food for breakfast

 

COKTOE said:
Ganoncrotch said:
Nice paper! Interesting read. Definitely heard of brandz before.

Can you really put trust in a company who replaces the "s" at the end of their name with a "z" to be accurate in reporting which gaming company is on top?

Oh snap! 



Maybe in one corner of the world.

COKTOE said:

Ganoncrotch said:
Nice paper! Interesting read. Definitely heard of brandz before.

Can you really put trust in a company who replaces the "s" at the end of their name with a "z" to be accurate in reporting which gaming company is on top?

I see what you did there. :-p



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the-pi-guy said:
VAMatt said:
I think a lot of you are missing the point. Value of a brand does not equal sales of that brand's products or services. Taking XBox versus Playstation, XB may simply be more recognizable to more people. In other words, if you say Xbox to your grandma, she knows its a gaming brand. If you say Playstation, she thinks is a playground at a McDonalds. I think we can say with certainty that XBox is much more recognizable than Switch. From a pure mass market branding perspective, Switch is a terrible name.

To be clear, I didn't read the methodology used here. But, I have studied branding quite a bit. This is my speculation as to how the rankings worked out this way.

What?  There is no universe where PlayStation or Nintendo has worse brand recognition than Xbox.

Much of the world calls video game systems "Nintendos" or "PlayStations".  If I ask any of my grandma's what an Xbox is, they're not going to have any clue.  

Nintendo in particular has decades worth of building up their brand.  

If I asked my Grandma what an XBox is she would tell me it's where my Grandad is....

Awwww.... made myself sad now.



Fancy hearing me on an amateur podcast with friends gushing over one of my favourite games? https://youtu.be/1I7JfMMxhf8

COKTOE said:
Ganoncrotch said:
Nice paper! Interesting read. Definitely heard of brandz before.

Can you really put trust in a company who replaces the "s" at the end of their name with a "z" to be accurate in reporting which gaming company is on top?

Bazingaz! That legit got a hearty chuckle from me.

on topic though, if you do research on this for a few minutes, with a Google Search of the 3 brand names xbox/Nintendo/Playstation it does list Xbox as having a lot more web results, coming in at 1b/500m/750m results respectively, now... I'm not for a second suggesting that means anything in relation to brand recognition or success, I mean... if you google murder you get around 800m results but does that mean that murder is more enjoyable than playstation? People will be happy to know that "Mass murder" only has 350m hits, so that's even less fun than Nintendo it seems... I would have always figured more was more fun... but I'm just saying why googling something and going by results isn't a great metric, the company who did this study might have done similar. If you had the list of things could google a few more from it and see if it's solely based on Google results.



Fancy hearing me on an amateur podcast with friends gushing over one of my favourite games? https://youtu.be/1I7JfMMxhf8

Ganoncrotch said:
COKTOE said:

Can you really put trust in a company who replaces the "s" at the end of their name with a "z" to be accurate in reporting which gaming company is on top?

Bazingaz! That legit got a hearty chuckle from me.

on topic though, if you do research on this for a few minutes, with a Google Search of the 3 brand names xbox/Nintendo/Playstation it does list Xbox as having a lot more web results, coming in at 1b/500m/750m results respectively, now... I'm not for a second suggesting that means anything in relation to brand recognition or success, I mean... if you google murder you get around 800m results but does that mean that murder is more enjoyable than playstation? People will be happy to know that "Mass murder" only has 350m hits, so that's even less fun than Nintendo it seems... I would have always figured more was more fun... but I'm just saying why googling something and going by results isn't a great metric, the company who did this study might have done similar. If you had the list of things could google a few more from it and see if it's solely based on Google results.

The difficulty of using Google is there are different terms for the same, and conversely there are the same terms for different things. 

So Xbox might be higher because PlayStation gets written as PS eliminating some results. 

And similarly searching PS might lead to other results coming up like "ps i love you".  

There are also language challenges. 

プレイステーション is how PlayStation is written in Japanese, but as far as I know Xbox is still written as Xbox.

the-pi-guy said:
Ganoncrotch said:

Bazingaz! That legit got a hearty chuckle from me.

on topic though, if you do research on this for a few minutes, with a Google Search of the 3 brand names xbox/Nintendo/Playstation it does list Xbox as having a lot more web results, coming in at 1b/500m/750m results respectively, now... I'm not for a second suggesting that means anything in relation to brand recognition or success, I mean... if you google murder you get around 800m results but does that mean that murder is more enjoyable than playstation? People will be happy to know that "Mass murder" only has 350m hits, so that's even less fun than Nintendo it seems... I would have always figured more was more fun... but I'm just saying why googling something and going by results isn't a great metric, the company who did this study might have done similar. If you had the list of things could google a few more from it and see if it's solely based on Google results.

The difficulty of using Google is there are different terms for the same, and conversely there are the same terms for different things. 

So Xbox might be higher because PlayStation gets written as PS eliminating some results. 

And similarly searching PS might lead to other results coming up like "ps i love you".  

There are also language challenges. 

プレイステーション is how PlayStation is written in Japanese, but as far as I know Xbox is still written as Xbox.

Oh yeah, I completely agree as well that using Google results of Xbox meaning the brand as more powerful is a bad way of doing things, but that brandz site sounds like their rubbish at their job so they might well have just done it like that, as I said if they do it means that murder is a more popular brand than PlayStation! 

This wouldn't even amount for how many of the 1 billion mentions of Xbox are related to the rrod during the 360s first 3 years, that story was everywhere and it most certainly isn't good mentioning of the Xbox as a brand.



Fancy hearing me on an amateur podcast with friends gushing over one of my favourite games? https://youtu.be/1I7JfMMxhf8

just checked there
About 247,000,000 results (0.77 seconds)
Search Results
Images for red ring of death

so aye... 1/4 of the google results about the xbox are about the red ring of death



Fancy hearing me on an amateur podcast with friends gushing over one of my favourite games? https://youtu.be/1I7JfMMxhf8