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Xbox is the 87th Most Valuable Brand in the world

Forums - Microsoft Discussion - Xbox is the 87th Most Valuable Brand in the world

Ganoncrotch said:
Azzanation said:

This isnt about mindshare. Regardless if people think Minecraft isnt associated with Xbox in the eyes of the customers, its the fact Minecraft still rakes in tons of profit for MS/Xbox. 

Maybe that Azure is associated with Xbox might also play a roll with Xboxes value as a company. Owning Minecraft under the Xbox Umbrella is also a huge value increase since that IP alone is worth $2.5b - $3.0b alone.

Regardless i didn't write the article but good to see people replying to it.

The thing I'll always say about stuff that Microsoft has in the pipeline to come out....

http://www.vgchartz.com/article/439943/minecrafts-super-duper-graphics-pack-cancelled/

Never hold your breath, the only things they have a proven track record this whole gen has been promises and cancellations.

Geez, how could they let something like that happen?  If they can't release a graphics mod for a very popular game, I seriously have even more doubts about how they handle their studios going forward.



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Ok great, Xbox fans must be happy at their current sales, exclusives, and quality , and their current performance on revenue. They can stick to their TV TV TV and probably focus more on the cloud and DRM, I am sure that what elevates them to be better that Playstation.

To bad Playstation is pretty at disadvantages compared to Xbox brand, Playstation now are below Xbox in terms of brand resulting on small market share and less sales and revenue. Those exclusives must be better on Xbox and a lot of exclusives coming to Xbox, damn you Sony .



thismeintiel said:
Ganoncrotch said:

The thing I'll always say about stuff that Microsoft has in the pipeline to come out....

http://www.vgchartz.com/article/439943/minecrafts-super-duper-graphics-pack-cancelled/

Never hold your breath, the only things they have a proven track record this whole gen has been promises and cancellations.

Geez, how could they let something like that happen?  If they can't release a graphics mod for a very popular game, I seriously have even more doubts about how they handle their studios going forward.

Woah, I’m shocked that you have big doubts about Microsoft studios. Lord knows no one else ever cancels anything. 

Personally I’m not surprised it was canceled, it was supposed to release two years ago and they were very silent in 2018 about it. From the sound of things, it was just too much work to get it running at an acceptable level across all the different platforms Minecraft is on. I’d rather them put out an update that performs well rather than something that is shit, kind of like the mercy killing of Scalebound.

Could also mean they have a sequel coming and are focusing on that instead of giving the old game such a massive update. Of course, Dungeons is also coming, my kids are more excited about that than anything I’ve ever seen them get excited about outside of maybe Luigi’s Mansion 2. 

Point being, they have their plate full. If Windows and consoles were all they needed to worry about, I’m sure the update would have been out long ago. But they have different versions on Mac, which iirc used the Java version? Plus handhelds. Plus mobile. Must be insane amounts of work.



3sexty said:
I would probably suggest that this is the sum of all parts for creating the overall brand impression taking into consideration all the good initiatives in place for future value and the propensity to make money. Things like the innovative subscription service model , playability on pc and other devices such as mobile as well as the benefits cloud will provide to the platform. The article sais as much in this regard.

And they are wrong since Playstation and Nintendo are much more valuable and are likely to keep giving more revenue as already presented in the thread.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

thismeintiel said:
Ganoncrotch said:

The thing I'll always say about stuff that Microsoft has in the pipeline to come out....

http://www.vgchartz.com/article/439943/minecrafts-super-duper-graphics-pack-cancelled/

Never hold your breath, the only things they have a proven track record this whole gen has been promises and cancellations.

Geez, how could they let something like that happen?  If they can't release a graphics mod for a very popular game, I seriously have even more doubts about how they handle their studios going forward.

Game has 176million sales and they don't follow up on a huge graphic update for it which they deem to be "too ambitious" If I promised something to 100+m potential users you know what's too ambitious? Thinking they'll be fine with you cancelling work you promised them 2 years ago with no alternative offered... just... Oh you know that update from 2 years ago? yeah, cba sorry, we demo'd it 2 years ago but apparently making it work was just too much of a bother for one of the largest software companies in the world. Tragic behaviour in terms of what they deliver compared to what MS promises, I think to have faith in their PR spins in 2019 is to be having a level of faith which would be normally associated with religious groups.



Fancy hearing me on an amateur podcast with friends gushing over one of my favourite games? https://youtu.be/1I7JfMMxhf8

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Ganoncrotch said:
thismeintiel said:

Geez, how could they let something like that happen?  If they can't release a graphics mod for a very popular game, I seriously have even more doubts about how they handle their studios going forward.

Game has 176million sales and they don't follow up on a huge graphic update for it which they deem to be "too ambitious" If I promised something to 100+m potential users you know what's too ambitious? Thinking they'll be fine with you cancelling work you promised them 2 years ago with no alternative offered... just... Oh you know that update from 2 years ago? yeah, cba sorry, we demo'd it 2 years ago but apparently making it work was just too much of a bother for one of the largest software companies in the world. Tragic behaviour in terms of what they deliver compared to what MS promises, I think to have faith in their PR spins in 2019 is to be having a level of faith which would be normally associated with religious groups.

This was a promis from back in 2017 I think.... along with VR and VR games, comeing to Xbox.
There was supposed to be a partnership with Occulus Rift, from Xbox.

Nothing came of it though.
Xbox One X, never got any form of VR (the promis).

Xbox doesnt have a good track record this gen, when it comes to keeping things it says or promises its fans.
Ontop of their mis-communications... Trust in Xbox as a brand hasnt been this low in a while (imo), and you can tell from its fan base (on youtube/twitter ect).

Also remember Halo Lense?
Back when xbox fans where makeing fun of PSVR? claiming it + mixed reality, would be the next big thing, and be for the Xbox?

What happend? it turned out to be a 5000$+, and not really usable for a console.... and not for mass market.
I wouldnt be surprised if theres less than 50 of them ever made, and research & developement into it, is just dropped.

How dis-honest was all that Minecraft VR crap with the Halo Lense they showed off?
Like normal people would ever be able to buy one or play minecraft like that... even what they showed was not actually what it was like wearing the headset.

Last edited by JRPGfan - 5 days ago

Number of days to reach 50M from 40M : 198 days
Number of days to reach 60M from 50M : 187 days
Number of days to reach 70M from 60M : 175 days
Number of days to reach 80M from 70M : 227 days

Necro-bump this 2020: http://gamrconnect.vgchartz.com/thread.php?id=229249

I question their 'brand' metrics. In terms of market value of course MS certain beats the other two consistently. Their XBOX division however, not so much. Regardless of these articles merits. Other 'brand' metrics put the other two above XBOX. I question the validity of that too without delving deeper into the methods.

Personally I would find mindshare and pure sales (over multiple generations as well) to be the better way of measuring whether a Brand or division is doing better and has more market value over the long term.



A warrior keeps death on the mind from the moment of his first breath to the moment of his last.



Ganoncrotch said:
thismeintiel said:

Geez, how could they let something like that happen?  If they can't release a graphics mod for a very popular game, I seriously have even more doubts about how they handle their studios going forward.

Game has 176million sales and they don't follow up on a huge graphic update for it which they deem to be "too ambitious" If I promised something to 100+m potential users you know what's too ambitious? Thinking they'll be fine with you cancelling work you promised them 2 years ago with no alternative offered... just... Oh you know that update from 2 years ago? yeah, cba sorry, we demo'd it 2 years ago but apparently making it work was just too much of a bother for one of the largest software companies in the world. Tragic behaviour in terms of what they deliver compared to what MS promises, I think to have faith in their PR spins in 2019 is to be having a level of faith which would be normally associated with religious groups.

Will wait for the deflective "MS isn't the only company to cancel games, isn't the only company to close studios, isn't the only company to do 180 all the time, etc".



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

A brand is nothing more than a label, associated with a certain company's goods and services. A brand's value is tied to the perceived quality of the goods and services under said brand. Since Microsoft is (soon to be) 3rd place in console sales, and 2nd place in revenue (from gaming), it is obvious that the quality of their goods and services is not perceived as very high by the average gaming customer. In a couple years Xbox will lag behind even Nintendo in gaming revenue simply because they will have to start a new generation, while Nintendo will be at the peak of their own console cycle.

Furthermore, both Nintendo and Sony have multiple game IPs under their brands that sell 10+ million. Microsoft has none. Some might argue that Minecraft would count, but Minecraft is available on every platform, and thus isn't associated with the Xbox brand by the majority of consumers. Whether it truly falls under the Xbox brand or not is beside the point. And since it isn't associated with Xbox, the value of the Minecraft IP doesn't add to the perceived quality of the Xbox brand. Neither Halo, nor Gears, nor Forza have sold 10+ Million copies.

And let's not even get into how the latest batch of critical duds under the Xbox brand have devalued it. Perhaps those games are enjoyable, but when so many consumers see really low review scores, the perceived value of Xbox branded games is lowered.

The whole notion of Xbox being the highest valued brand in gaming is just ludicrous on multiple levels.

Last edited by Cerebralbore101 - 5 days ago

DonFerrari said:
Ganoncrotch said:

Game has 176million sales and they don't follow up on a huge graphic update for it which they deem to be "too ambitious" If I promised something to 100+m potential users you know what's too ambitious? Thinking they'll be fine with you cancelling work you promised them 2 years ago with no alternative offered... just... Oh you know that update from 2 years ago? yeah, cba sorry, we demo'd it 2 years ago but apparently making it work was just too much of a bother for one of the largest software companies in the world. Tragic behaviour in terms of what they deliver compared to what MS promises, I think to have faith in their PR spins in 2019 is to be having a level of faith which would be normally associated with religious groups.

Will wait for the deflective "MS isn't the only company to cancel games, isn't the only company to close studios, isn't the only company to do 180 all the time, etc".

Kinda lost interest in whataboutism and slippery slope as argument tactics on here, there's no point in discussing Star Fox 2 not coming out for the SNES in a thread about the Xbox brand power. I'd rather speak about the things that brand is doing as I was going back and forth with @Chazore in the article about this mod being dropped I was just kinda shocked because there is amazing modders on the PC side of MC who have graphics addons which made the "overly ambitious" one that Mojang were working on look shoddy and yeah... Mojang/Xbox game studios/MS effectively have infinite money and they couldn't reach out to some of that modding community and check them a 6 figure amount to come on board and give them access to Microsoft's hardware and software to build tho fan made add-ons into a "super duper" project if they couldn't do anything over the last 24 months.

Naw... they fire money at other studios instead who are already making games so that those games won't appear on other systems, rather than spending some money on what they already have, ya know.... a game which sold 176m units over all systems. It is without question the largest gaming IP that Microsoft owns and a upgrade for the graphics to that 10 year old title was deemed to not be worth completing. Crazy.

Last edited by Ganoncrotch - 5 days ago

Fancy hearing me on an amateur podcast with friends gushing over one of my favourite games? https://youtu.be/1I7JfMMxhf8