I guess it's a fighter based on the Kill La Kill anime. I watched a few episodes a while back and couldn't get into it. But ASW is hands down the best fighting game dev. They give out DLC for free, and their games are almost entirely complete at launch. Anyway, I just now discovered that this game was on it's way west, and I'm super excited! 

Yes! They've done Guilty Gear, Blazblue, and Dragonball FighterZ. 

Art style is in keeping with the anime which is cool but i'm not so sure about the gameplay.

"Arc System Works has a new Fighting Game launching in two months??!!"

LUL
I want some people can't follow all the news but the game was still announced more than a year ago.

2 a year lately without sacrificing too much quality IMO.

@OP : Arc System Works is just publishing this one, it's done by A+ games, who made the LWA game.

While the Kill la Kill game looks fine, I'm not sure if they are going to pull off some bullshit like 50% of the fighters as DLC, like they did with Blazblue Cross Tag Battle.

The fighting games community moves on pretty fast from what I've seen (at my local tournament place, the most popular game was always released in the past 6 months or so, though Tekken 7 and Dragon Ball FighterZ did go longer)

BlazBlue was over in 2015, cross-tag is just a light spinoff. GG is their number one hit series and it's still extremely niche even amongst fighting games.

ASW is just a niche developer with a few one hit wonders, but even so I can see Granblue being a success in Japan and River City Girls will probably be well received by the few Beat'em up players left.

Overall ArcSys is in a pretty good place as a small japanese dev/publisher, compared to NIS, Mages and other similar companies.

Fighting games are very easy to develop. Limited roster, limited stages, barely any story to write.
Just create some animations and you're good to go. Personally I'm sick that nearly every (somewhat recognizable) anime adaptation is a fighting game nowadays.
I was really excited for the Dragon Ball RPG, but that feeling was over once I saw the first trailer. It's probably going to be a typical DB fighter with few RPG elements.

Fighting games are pretty hard to develop, ArcSys is one of the smallest company making decently successful fighting games. There are barely any indie traditionnal fighting games, excluding SkullGirls.

Also, most anime adaptations are visual novels, and there are a couple of dungeon crawlers. Mechas don't export well but Gundam as a variety of non traditional fighting games.

Not really. Balancing is the only hard part as that can be game changing.
Traditional fighting games just aren't that popular which is why there are so few made by indie companies. The market was flooded with theses kind of games a few generations ago and every platform, no matter how obscure had at least one of them made by only a few guys