Weird, Rare had the freedom to create what they want with Banjo. The new Xbox boss stated he would like to see Conker back and every Dev (not only Rare) may make it. The new Xbox boss also went to every dev and said what is your goal and what can we (financially) help to achieve that goal. Undead labs asked for an animation studio + experts as an example. The Turn 10 Forza devs asked that they could spend more time working on their next game and instead of a new forza game they can spend more time on achieving things in their next game without worrying about time pressure.

Xbox doesnt have an actual identity. The consumer base will decide that for them. It depends entirely on what ventures succeed.