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Forums - Sales Discussion - NPD: PS4 2016 vs Switch 2019

 

How much more will Switch sell compared to PS4?

Switch will not outsell PS4 7 15.56%
 
500k-1 million 2 4.44%
 
1 million-1.5 million 12 26.67%
 
1.5 million-2 million 6 13.33%
 
2 million-2.5 million 5 11.11%
 
2.5 million-3 million 5 11.11%
 
Over 3 million 8 17.78%
 
Total:45
Skeeuk said:

its because its more of a handheld than a core console like a ps4

Home consoles are just as strong as handhelds

Last edited by MasonADC - on 07 July 2019

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Skeeuk said:

its because its more of a handheld than a core console like a ps4

Yes because handhelds are not "core"



When the herd loses its way, the shepard must kill the bull that leads them astray.

Added a poll after the Switch Lite reveal.



p0isonparadise said:
Added a poll after the Switch Lite reveal.

Why is there no option in the 2M-2.5M range? Which would actually have been my choice, if I could choose it. 



Bofferbrauer2 said:
p0isonparadise said:
Added a poll after the Switch Lite reveal.

Why is there no option in the 2M-2.5M range? Which would actually have been my choice, if I could choose it. 

Thanks for pointing that out, have no idea how I messed that up. Fixed. 



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Month PS4 Switch
June Super Mario Maker 2
July Marvel Ultimate Alliance 3
Fire Emblem: Three Houses
August Madden 17
No Man's Sky
Astral Chain
September NBA 2k17
FIFA 17
Daemon x Machina
Zelda: Link's Awakening
Dragon Quest XI S
Switch Lite
October Battlefield 1 [Luigi's Mansion 3?]
November Call of Duty
Final Fantasy XV
Pokemon Sword & Shield
Mario & Sonic at the Tokyo Olympics
Doom: Eternal
December [Luigi's Mansion 3?]

By way of comparison, Switch's notable releases for June onwards really do point to a very strong 2019 for Switch. Some of the games I've listed obviously aren't huge commercially (Daemon x Machina and Astral Chain in particular), but the combination of Super Mario Maker 2, Zelda, Pokemon, Mario & Sonic at the Olympics, Luigi's Mansion 3 plus the Switch Lite is a really strong slate for Nintendo - and it's well complimented by the smaller releases.



Shadow1980 said:
Ryng_Tolu said:

Don't really have a leak but Zhuge said tthe 1.1m was fake.

Then, it was confirmed that PS4 was up YOY by 40% in November 2017, and we have 1.69m as leaked numbers. That's where i find my 1.2m estimate for Nov 2016

Damn. You're right. I looked it up and it was confirmed up ~40% according to a report from a firm called Mizuho Securities. I got the correct PS4 figure for Nov. 2017 from Welfare some months ago, so ~1.2M is indeed correct for Nov. 2016.

It also means the figures I have for the XBO are off as well. Apparently the XBO sold 90% what the PS4 did in Nov. 2017, which would put it around 1.52M, which would also mean about 1.09M for Nov. 2016. I currently have figures of just over 1M for Nov. 2016 and 1.37M for Nov. 2017.

Even tho the article said XBO sold 90% of PS4 sales, someone said that was not correct.

It also can't be more than 1.51m because it was confirmed December 2016 was still his best month ever, so it has to be less than that.

The 1.37m for XB1 in November 2017 could be off but many of us still use that.



Shadow1980 said:

Looking at the biggest months for a hardware revision for a Nintendo handheld, some of them have been big sales boosters, and I suspect the Switch Lite will be a big one as well. But how big? Let's look at the ones that did drive sales significantly, by their first month:

System Model Release Date Units Sold Increase From Previous Month Year-over-year Increase
DS DSi April 2009 1,040,000 84.7% 150.7%
Game Boy Advance GBA SP March 2003 838,000 188% 166%
DS DS Lite June 2006 593,000 303.4% 429.5%
3DS New 3DS Feb. 2015 395,000 433.8% 154.8%

Other models didn't do nearly what these four did to boost sales, providing only small short-term boosts.

Well, those numbers are all over the place. It's also worth pointing out that the GBA SP and DS Lite came out on five-week months, while the New 3DS came out in February, which I would think matters considering how much January has shrunk in importance thanks to being sandwiched between the holidays (which are more important than ever) and tax season. Looking at the year-over-year increases, except for the DS Lite the produced between 150-170% growth. Last September the Switch sold 205k units, so I do think that at minimum if we use year-over-year as our basis for predicting we ought to expect no less than 500k for this September, and perhaps at least 550k. It could go even higher than that since, unlike those other revisions, this is also a quasi-price cut being the first $200 SKU. While I doubt we'll see the record the DS set in the DSi's launch month, I think we could see somewhere in the 700-800k range.

Of course, the first month is always the best, with the effects diminishing over time, but what effects can we expect on the baseline?

The DS Lite was by far the most effective, producing a significant increase over the previous baseline, with the new baseline steadily improving in 2007 & 2008 and staying level in 2009. Considering the generally anomalous nature of the DS's sales patterns, we probably shouldn't expect the NS Lite to replicate that.

The GBA SP gave GBA sales a solid boost for about a year, with the March 2003 - Feb. 2004 period being up 19.8% over the previous 12-month period.

The DSi came at the DS's (unusually belated) peak, and didn't generate any appreciable YoY growth past the first two months (see the bump in 2009 in the chart above). Similarly, the New 3DS came long after the 3DS peaked, and produced an increase for a period of only two months.

As we can see, while the short-term boosts are unmistakable, the longer-term effects are very inconsistent. As mentioned, I doubt the Switch Lite will be anything close to as major as the DS Lite, but it is coming early enough in the system's life to where it could have a long-term impact unlike the DSi or New 3DS. Probably the most reasonable assumption would be no less than 20% over a 12-month period. If we wanted to be generous we could go even higher and assume something more like the PS3 Slim and 360 S, which produced some of the best improvements to baseline sales that we've ever seen with home consoles, maybe something more like 50% over the Sept. 2017 - Aug. 2018 period. So, maybe anywhere from 7M to 9M over the Sept. 2019 - Aug. 2020 period. Since the hardware revision is coming this year, I've revised my estimate for 2019 as a whole to about 8M. For 2020, assuming the last third of the year is down, say, 20% (because of no Pokemon and no new revision), I think we could see between 7M to 7.5M for the year. Assuming that the Sept. 2017 - Aug. 2018 period is the Switch's peak period, then if it doesn't decline too quickly and doesn't get replaced until 2023, it actually could stand a chance of matching the Wii, possibly even beating it.

So, I guess I have to revise my projections up a bit after this news now that we have a confirmed hardware revision with an appealing price tag and form factor, maybe 40M, ±2M, though it could theoretically go higher (though likely not by enough to threaten the DS's position as the #1 system in the history of the U.S. market).

I think Switch Lite could come close to DS Lite when it comes to launch month sales, though I don't expect to have nearly such a strong long-term effect as the Lite did on the DS.

Still, with the handheld model being $100 cheaper, I'm fairly sure that the baseline will get a noticeable increase over the months following the release of the Switch Lite, and probably a higher baseline in Winter/spring 2020



Shadow1980 said:

Looking at the biggest months for a hardware revision for a Nintendo handheld, some of them have been big sales boosters, and I suspect the Switch Lite will be a big one as well. But how big? Let's look at the ones that did drive sales significantly, by their first month:

System Model Release Date Units Sold Increase From Previous Month Year-over-year Increase
DS DSi April 2009 1,040,000 84.7% 150.7%
Game Boy Advance GBA SP March 2003 838,000 188% 166%
DS DS Lite June 2006 593,000 303.4% 429.5%
3DS New 3DS Feb. 2015 395,000 433.8% 154.8%

Other models didn't do nearly what these four did to boost sales, providing only small short-term boosts.

Well, those numbers are all over the place. It's also worth pointing out that the GBA SP and DS Lite came out on five-week months, while the New 3DS came out in February, which I would think matters considering how much January has shrunk in importance thanks to being sandwiched between the holidays (which are more important than ever) and tax season. Looking at the year-over-year increases, except for the DS Lite the produced between 150-170% growth. Last September the Switch sold 205k units, so I do think that at minimum if we use year-over-year as our basis for predicting we ought to expect no less than 500k for this September, and perhaps at least 550k. It could go even higher than that since, unlike those other revisions, this is also a quasi-price cut being the first $200 SKU. While I doubt we'll see the record the DS set in the DSi's launch month, I think we could see somewhere in the 700-800k range.

Of course, the first month is always the best, with the effects diminishing over time, but what effects can we expect on the baseline?

The DS Lite was by far the most effective, producing a significant increase over the previous baseline, with the new baseline steadily improving in 2007 & 2008 and staying level in 2009. Considering the generally anomalous nature of the DS's sales patterns, we probably shouldn't expect the NS Lite to replicate that.

The GBA SP gave GBA sales a solid boost for about a year, with the March 2003 - Feb. 2004 period being up 19.8% over the previous 12-month period.

The DSi came at the DS's (unusually belated) peak, and didn't generate any appreciable YoY growth past the first two months (see the bump in 2009 in the chart above). Similarly, the New 3DS came long after the 3DS peaked, and produced an increase for a period of only two months.

As we can see, while the short-term boosts are unmistakable, the longer-term effects are very inconsistent. As mentioned, I doubt the Switch Lite will be anything close to as major as the DS Lite, but it is coming early enough in the system's life to where it could have a long-term impact unlike the DSi or New 3DS. Probably the most reasonable assumption would be no less than 20% over a 12-month period. If we wanted to be generous we could go even higher and assume something more like the PS3 Slim and 360 S, which produced some of the best improvements to baseline sales that we've ever seen with home consoles, maybe something more like 50% over the Sept. 2017 - Aug. 2018 period. So, maybe anywhere from 7M to 9M over the Sept. 2019 - Aug. 2020 period. Since the hardware revision is coming this year, I've revised my estimate for 2019 as a whole to about 8M. For 2020, assuming the last third of the year is down, say, 20% (because of no Pokemon and no new revision), I think we could see between 7M to 7.5M for the year. Assuming that the Sept. 2017 - Aug. 2018 period is the Switch's peak period, then if it doesn't decline too quickly and doesn't get replaced until 2023, it actually could stand a chance of matching the Wii, possibly even beating it.

So, I guess I have to revise my projections up a bit after this news now that we have a confirmed hardware revision with an appealing price tag and form factor, maybe 40M, ±2M, though it could theoretically go higher (though likely not by enough to threaten the DS's position as the #1 system in the history of the U.S. market).

I really don't see Switch family sells more than 500K in September. I think Switch lite will be an effective product during the holiday season, where the price really start to matter, expecially because handhelds audience is more casual compared to home console audience.

I think we'll see 400-450K units for Switch family in September.



Updated with new estimates for the past 3 months.