Honestly there's not really much that can be done right now... at least I'd say not anyway. This gen as a whole has been pretty stale, there's been very little competition and I guess us losing the weekly sales has made some people quieten down too. Let's just hope next gen will see a growth of new and old users!
We can hope but I dun know, Switch is already out, and Project Scarlet has been confirmed but there's not nearly as much buzz about it compared to when we knew Switch as NX. I think both it and PS5 will be straight incremental upgrades which is fine, but will leave the gen feeling very similar to the last one.