Give it a little bit more time. They will eventually try to go into a price war to reach more consumers.
That's the thing though, they've had time to do this. Epic have had access to proper R&D, they have the money to "trickle" down said prices to us, but they aren't, because they are treating devs like kings, and consumers to pay up.
I'm also really not up for giving them more time. I've given MS more time, I've given Origin and Uplay more time, neither of them have vastly improved, or given us really good cheap deals. Ubisoft even stopped key sale deals due to the EGS exclusivity deal with TD2.