I'm really enjoying this Steam vs Epic Games Store debacle. Getting a free game every two weeks is quite nice, and hopefully it will encourage Steam to step up their game. I am, however, a bit skeptical about the long-term goals of Epic. They have a sweet, 12% cut of the revenue, which is a major draw for publishers compared to Steam's 30%. The reason I'm skeptical is because I can see Epic raising this fee should they ever be in a position where they can do so.
In other words, Epic isn't being generous with their 12% share... They are simply doing what they need to do in an attempt to get the Lion's share.
Not sure what Steam can do to compete against a moneyhat other than moneyhatting as well
The 30% cut argument is a fallacy because publishers can generate unlimited number of keys and sell them wherever they want including their own stores and still get 100% or whatever they’ve negotiated with humble, gmg, etc
A good example of this is Squareenix and Paradox where they sell their games for better prices than on the Steam store.
Literally all my FF game purchases have been on their online store since they offered 66% sale on steam keys compared to the standard 50% sale that was on the steam store.
I think Epic will increase the cut too because there’s only so many times they can continue to moneyhat and provide such a low cut.
If the cut was the actual issue , then Discord Nitro and Itch.io would have been popular considering they both offer a better cut rate than Epic, GOG or Steam.