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Global Hardware 2 February 2019

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Kristof81 said:

Europe is more PC centric, but that depends on the country. For example, average Brit is not that different than average American (in terms of hardware purchases). 

  2018       2017       2016      
  Pop. Sales Per. Ratio Pop. Sales Per. Ratio Pop. Sales Per. Ratio
Global 7630M 45M 100% 1:170 7550M 48M 100% 1:158 7466M 38M 100% 1:203
USA 328M 17M 37% 1:20 326M 17M 34% 1:20 323M 13M 35% 1:25
Japan 127M 6M 13% 1:21 127M 7M 15% 1:18 127M 5M 13% 1:26
EU 513M 15M 32% 1:35 512M 16M 33% 1:32 510M 13M 34% 1:40
UK 66M 3M 6% 1:24 66M 3M 7% 1:19 66M 2M 7% 1:27
FR 67M 3M 6% 1:26 67M 3M 6% 1:23 67M 2M 6% 1:31
DE 83M 2M 5% 1:36 83M 3M 6% 1:31 83M 2M 6% 1:37
ROE 297M 7M 15% 1:43 296M 7M 15% 1:42 295M 6M 16% 1:49
ROTW 6663M 8M 17% 1:866 6586M 8M 17% 1:791 6505M 7M 17% 1:1013

 

  2015       2014       2013      
  Pop. Sales Per. Ratio Pop. Sales Per. Ratio Pop. Sales Per. Ratio
Global 7383M 42M 100% 1:203 7271M 46M 100% 1:203 7142M 48M 100% 1:203
USA 321M 16M 37% 1:25 319M 16M 35% 1:25 319M 17M 35% 1:25
Japan 127M 5M 13% 1:26 127M 6M 14% 1:26 127M 9M 18% 1:26
EU 508M 14M 33% 1:40 507M 16M 34% 1:40 505M 15M 31% 1:40
UK 65M 3M 7% 1:27 65M 4M 8% 1:27 64M 3M 6% 1:27
FR 67M 2M 6% 1:31 66M 3M 6% 1:31 66M 3M 6% 1:31
DE 82M 2M 6% 1:37 81M 2M 5% 1:37 81M 2M 4% 1:37
ROE 294M 6M 14% 1:49 295M 7M 15% 1:49 294M 7M 15% 1:49
ROTW 6427M 7M 17% 1:1013 6318M 8M 17% 1:1013 6191M 8M 16% 1:1013


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Mnementh said:
The_Liquid_Laser said:
Heh, Japan and Europe view the Switch so differently. Japan is currently selling more Switches than all of Europe.

This shows how bad Nintendo in general performs in europe. Japan has 130 million inhabitants, europe has 750 million. Even if you only count the EU, that are over 500 million people. Nintendo really needs to step up their game in europe, it hurts them that they are so behind in this region.

I agree.  However it also shows how strong they are in Japan.  In Europe the Switch is currently viewed as an "average" console.  It's not a flop, but it's nothing special either.  In Japan it is selling like crazy in spite of its $300 price tag.  That shows just how much Japan really loves the Switch.

And both territories are extremely important.  Obviously there is a lot more profit potential in Europe.  However Japan has a lot of significance strategically.  Nintendo has put a lot of effort into shutting Sony out of Japan.  The advantage here is that Japan has a disproportionately high amount of development studios.  If you exclude indies, then almost half of the remaining games come from Japan.  Since Nintendo is dominating the Japanese market it also means that most Japanese developers will focus on making games for the Switch.  (The exceptions being really big developers like Capcom and Square-Enix.)  

The Switch is going to get a lot of third party exclusive content.  Sure most of it will be Japanese games that are small-medium in budget, but that is still a lot of exclusive content.  Every system needs its share of big games, but Nintendo is capable of making the big games on its own.  Over the next couple of years Switch is going to get more and more exclusives that are small-medium Japanese games that will fill in the gaps that Nintendo can't fill on their own.  I know when that happens, North America is going to swing very hard towards the Switch, even more than they are doing now.  I believe that Europe will too, but it might take them a bit longer to come around.  The console with the best game library is always the winner each generation.  Switch will have the best game library for generation 9.



Omg @ xbox sales.... Its reading like a dying console, I predict Microsoft to announce the new xbox scarlet consoles during e3

Its a shame the 360 was an extremely desirable console Spencer has messed xbox up now



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Looking at the numbers, If PS4 wasn't as big in EU as it is right now(100k+) the numbers would look much much worse on Sony's end. That's why EU is an mvp, Sony country all the way. I can't remember exactly but was it the same way last gen for EU with Sony just picking people apart there?



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PwerlvlAmy said:
I can't remember exactly but was it the same way last gen for EU with Sony just picking people apart there?

Not last gen but the 2 before it did.

PS1-36.91m

N64-6.35m

Sat-1.12m

 

PS2-55.28m

XB-7.17m

GC-4.44m

 

PS3-34.55m

Wii-33.88m

360-25.87m



When the herd loses its way, the shepard must kill the bull that leads them astray.

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Looking at last year marketshare, it's not that Switch does poorly in EU, but with PS4/XBO being interchangeable in many ways, it has more to do with the Xbox brand being relatively strong in the US but weak in EU.

US 2018
NSW-5.58m (36.8%)
PS4-5.28m (34.8%)
XBO-4.31m (28.4%)

EU 2018
NSW-4.48m (33.1%)
PS4-7.47m (55.1%)
XBO-1.59m (11.7%)

As you can see, Switch had similar marketshare in US & EU last year, the difference is that the PS4/XBO battle is competitive in the US while in EU it's an absolute bloodbath.



When the herd loses its way, the shepard must kill the bull that leads them astray.

Mnementh said:
melbye said:

Guess the time of the PS4 is over and people are ready to move on

I would say on the contrary. If console sales start to dwindle it is a sign many have bought into the platform and want to play games with it. Only a few are ready to move on. This is a critical point for console-makers each time. Start the new gen and try to push the new platform? Or wait a little and gain the profits off of a big established userbase with more games and services? Finding the right point to switch to next gen can be critical.

I'm not ready to move on. so many great ps4 games to play that i havent



My Total Sales prediction for PS4 by the end of 2021: 110m+

When PS4 will hit 100m consoles sold: Before Christmas 2019

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setsunatenshi said:
Bofferbrauer2 said:

Well, from a German PC hardware forum I could get that they consider the Switch mostly too pricey and too weak (well, many consider the One X too weak there, it's a site for high-end PC gaming and upgrading after all, but the Switch is special case there). However, they do see the game lineup and consider it worthwhile if the price comes down. It should be noted though that a PS4 is generally cheaper to find there than a Switch, as almost all the time at least somebody has a promotion on the PS4 going, but that's rarely the case with the Switch.

@Setsunatenshi: It's not just that, it's also their background as Computer gamers. They are used to higher-end graphics, a department where Nintendo traditionally lags behind. Also, much more Playstation ads than Nintendo ads there.

I agree, but not just on the graphics part. The type of gaming experiences people tend to appreciate in Europe are the more "mature" ones. Nintendo still carries the kind of "toy for kids" perception in here.

Just an anecdotal experience that kind of illustrates this, I tried to get my gf into trying gaming for the first time, so I thought I would ease her in with some Super Mario (easy controls, 2d, etc). After 5 minutes of her failing miserably to control the character and complaining about video games being "for kids", she saw me playing Dirt Rally. Her comments then were: "oh, this looks much better, can I try?". I was like "are you sure? this is much harder than the previous one." She took the controls over and 30 minutes and 1000 crashes later she was still having fun with it.

There seems to be an aversion for more casuals or non gamers to try a more childish experience (with cartoony graphics, etc) than a more realistic looking game. Maybe it's something cultural, but it's extremely prevalent here.

 

So they like to be macho and still carry the false notion of animation = kids



Just a guy who doesn't want to be bored. Also

trunkswd said:
Mummelmann said:
Statistical tie at the top, I wonder if everyone thinks my idea that MS will release a new Xbox this year is still ridiculous though, those are some truly atrocious numbers.

It is definitely possible. Microsoft might do what they did with the Xbox 360 and get a head start on Sony. I see a possible release this holiday or in March 2020. It depends if they have enough games. If they release it this year I see Gears 5 as something similar to what Breath of the Wild was. Released on the current and next gen consoles on the same day. 

I'm not sure if this is helpful for coming up with Europe sales but we got Spain hardware (and software) sales for Feb 11-17

https://vandal.elespanol.com/noticia/1350719203/ventas-espana-jump-force-es-el-juego-mas-vendido-de-la-semana/

PS4-3600

NSW-2900

XBO-450



When the herd loses its way, the shepard must kill the bull that leads them astray.

zorg1000 said:
trunkswd said:

It is definitely possible. Microsoft might do what they did with the Xbox 360 and get a head start on Sony. I see a possible release this holiday or in March 2020. It depends if they have enough games. If they release it this year I see Gears 5 as something similar to what Breath of the Wild was. Released on the current and next gen consoles on the same day. 

I'm not sure if this is helpful for coming up with Europe sales but we got Spain hardware (and software) sales for Feb 11-17

https://vandal.elespanol.com/noticia/1350719203/ventas-espana-jump-force-es-el-juego-mas-vendido-de-la-semana/

PS4-3600

NSW-2900

XBO-450

That is really helpful. Thank you. Do you know if they always provide hardware figures or is that only once in a while? 



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