I've never played SF V. It was an unappealing, less than half-ass game upon it's release, and the business model Capcom has used with the game throughout it's life has not engendered a renewed interest. Even before the addition of in-games ads. Which seems like it's been very well received! Now, since I've not played it, I don't know much about it. Maybe you can enlighten me. Regarding fight money: Here's my understanding, please correct me in all the areas I've misunderstood. Fight money is the in-game currency, which you earn by playing.  Fight money can be spent on new characters, costumes, alternate costume colors, new stages, background music, and profile designs. You earn less of it with the ads turned off, and more of it with the ads turned on.

People are seriously defending this. This shit is just getting worse and worse.

Quoting Gamestop here:

Street Fighter V recently released an update that introduces advertisements to the fighting game's loading screens, player models, and stages. While the advertisements can be toggled off, the introduction of ads in the first place went over just as well as you'd expect.

The characters have logos of their adverts plastered all over them. It's not just the loading screes.

If this is a fighter with pretty meh sales, you pretty much just made the case for the ads.  In other words, Capcom is looking for ways to keep the budget going for the game and this is one of them.  I personally do not have a problem if I can turn them off.  As I remember, the game wasn't even going to be made unless Sony put in some funding.  If the money isn't coming in from DLC then other means are going to be required to keep the game coming.

I never believed this to be the case. Between 2014 and 2015 they had released three Monster Hunter games for the 3DS, all of them selling more than 4 million copies each. Plus Dead Rising 3 and a bunch of cheap re-releases. They were not lacking money, especially not for their biggest IP. They released SFV in 2016. Either this game took too much money to make (which would be Capcom's fault in the end) or they just fed us that lie to keep the exclusivity deal with Sony (which, once again, Capcom's fault).

So, as far as I understand, this is for a Capcom event.

There was a Switch T-Shirt in the Breath of the Wild WiiU version. Was that an ad?

To be fair, that's more of a celebration of the Switch's release, and just left it in the WiiU version because why not? The better example would be the Mercedes' car on MK8. But at least that kind of advertisement added content without real drawback, however jarring it was. Capcom's idea for advertisement is dangerously close to those mobile ads, watch the video and get points, only to slow down the amount of points you can get normaly so that you HAVE to see the videos. If this goes on, who says they won't add promotions to other stuff, and after that, all loading screens become 1 minute ads?

The game was going to be made regardless, it might have just taken longer. Though how much you believe that depends on how much weight you put behind PR. Capcom was pumping out games back then that were selling.

I wasn’t questioning the logic of putting ads into the game, I was more making the point that they already rubbed a lot of fans the wrong way with the lack of content in the game and the free to play inspired progression system that encourages microtransactions. They’re just pouring gasoline on the fire trying to make extra revenue this way. 

And it’s not as if they’re advertising Papa Johns or HBO or something, these are Capcom/Street Fighter ads, for things fans of the game probably know about already. Which just makes it an even stranger decision in along line of bad SFV decisions from Capcom, starting with the exclusive deal.

I worry that this is just a test run for another way for developers and publishers to bolt more monetization into their games. I look forward to full-priced AAA games that "allow" me to watch a 30 second ad after dying to not lose any progress. I don't trust these companies to do anything at this point without screwing over people playing their games., and this ad thing in SFV is just another thing in a long line of what are essentially mobile game monetization systems making their way into AAA games.

I waited and waited....I just bought SFV for a measly $7.99 on PSN. No matter what the game offers, it's a STEAL. I love Street Fighter but not enough where I needed it ASAP. Games like Mortal Kombat and Tekken I buy Day 1.