I don't know if there was a thread already, but I got it just recently. Seemingly Capcom builds in ads into StreetFighter via update.

https://www.polygon.com/2018/12/12/18137874/street-fighter-5-in-game-ads-costumes-stages-loading-screens

https://www.gamespot.com/articles/capcom-responds-to-controversy-over-street-fighter/1100-6463945/

https://www.eurogamer.net/articles/2018-12-13-street-fighter-5s-in-game-ads-ruin-the-series-famous-character-design

Seems like a bad move for me, but hey, it's Capcom.

EDIT: I probably should mention that you can turn the 'feature' off and you get fight money for enabling this. Still seems wrong to me in a paid game.

They're a bit tacky. But, pubs gotta make money one way or another. So, no big deal to me.

You can, you know, turn them off.

Yeah, still kinda low in a paid game.

So you pay full price for the game, have to wait for months for a complete version, have to deal with an unlock system so grindy you are going to need to pay microtransactions for this, and now you will have to deal with ads in your game. Absolutely wonderful. And people wonder why I don't support Capcom.

And in doing so, you are, you know, punished by earning less fight money, thus making the game more grindy than it should be. You also lose access to certain costumes. What an amazing deal for a full retail game.

OP. Surprised nobody had created a thread about this until now. Can only hope this scummy implementation fails so no precedent is set.

Ads or Capcom cuts off support for the game?  Updates aren't cheap and the money coming in is most likely less than the money going into development.  Sales for season 3 season pass was probably terrible, which is most likely why they didn't announce a season pass for season 4.  Besides, the way Capcom Cup played out, they probably put the ads into the game to streamline things for tournament streams.  They're probably also gearing up for F2P SF V or SF VI will launch F2P.

WTF  are you going on about?  You get a total of 12 fight money extra per match which isn't going to make "grinding" any easier. Turning them off isn't an issue.  Lose access to what costumes?  All the ads did is add in logos or championship belts to specific costumes.

lol, how many other games have online play without slapping ads into your game. Plus it’s not like this is a mega blockbuster online title with hundreds of thousands of players requiring loads of server support, this is a fighter with pretty meh sales. Publishers typically support further development on titles via revenue from sales and DLC. Here you have a game that already has almost a free to play progression system requiring loads of grinding (unless you wanna pay more of course) which lead to lower sales, and instead of oh idk, making a better system or game or better expansions, they double down on the douchebaggery by putting ads in the game. And of course they offer you a fight money bonus for leaving them on, because they know that full priced game you bought has a very not full priced game progression system, so people will be very eager to get more fight money in any way possible.

Shitty move from one of the shittiest pubs in the industry. I’m happy to think of all the Xbone/PS4/Switch games ive bought this gen and maybe Dead Rising 3 and 4 are the only Capcom ones? I’m doing God’s work.

Honestly Im fine with this.
As long as the devs of games dont go overboard with it.
Ive often wondered why big games and MMO's dont have like billboards or items that are linked to say "pepsi" or "coke" ect.
Stuff like that.

Like what does it matter if your MP potion, is called Pepsi? or such.  As long as it doesnt effect gameplay its not that big a deal.