"Today, the Full Product Release (1.0) update for PlayerUnknown’s Battlegrounds (PUBG) released for new and existing owners across the Xbox One family of devices. This is a big moment for the PUBG Xbox community, now over nine million players strong, who have been every bit an important part of the development process since we first launched in Xbox Game Preview in December 2017."
Had 8m back in early July. 1m new players in 2 months and it's consistently been in the top 5 most played and top 5 most sold games on Xbox.