Electronic Arts CEO John Riccitiello has said that he wants to make his company what 'Disney is to animation and NBC is to television'.
Speaking to the Financial Times (via MCV), Riccitiello said his priority wasn't being number on in the charts, but placing EA in history as videogame's all-time greatest company.
"I read a book on how every medium creates one great company: animation created Disney, CBS was created by radio, NBC by television," he said.
"Interactive entertainment is going to determine one great company and I think it's this one. One of the reasons I've come back is to try to take it to the next step."
He added: "Above all, I'm trying to bring great quality and innovation back . . . I'm also trying to drive us towards a variety of new business models, whether it be subscription or micro-transactions, or advertising-based."
We appreciate EA saying it's not all about the money, but hasn't Nintendo already gone down as 'the Disney of videogames'?