By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Microsoft Discussion - Microsoft E3 2018 Is The Highest Watched Livestream Ever on Twitch

jason1637 on 16 June 2018

"Now, for the second year in a row, Microsoft’s live stream was the highest viewed stream on Twitch.

But Microsoft’s Xbox E3 Briefing wasn’t just the most watched live event of this year’s convention… it was also the highest concurrent viewer count of any stream ever on Twitch, pulling in an impressive 1.7 million viewers at its peak.

  1. Microsoft / Xbox — 1.7 Million viewers (1.1 Million in 2017)
  2. Ubisoft — 1.6 Million viewers (986K in 2017)
  3. Sony / PlayStation — 1.5 Million viewers (926K in 2017)
  4. Bethesda — 964K viewers (233K in 2017)
  5. PC Gaming Show — 893K viewers (552K in 2017)
  6. Nintendo / Switch — 679K viewers (292K in 2017)
  7. EA (Electronic Arts) — 528K viewers (676K in 2017)

Compared to last year’s E3, Microsoft’s briefing saw an impressive increase of 600k concurrent viewers on Twitch – which doubled the 818k viewers they had back in 2016.

Microsoft also took an interesting approach to E3 this year by heavily promoting their own streaming platform, Mixer, over Twitch. Their briefing made sure to never mention the word “Twitch” and they even replaced their usual Xbox setup on the show floor with a Mixer booth. A move which is sure to impact Twitch viewership in the years to come."

http://www.githyp.com/microsofts-xbox-e3-2018-media-briefing-was-the-highest-watched-live-stream-ever-on-twitch/

That's pretty gppd news cpnsidering that MS was advertising their own service (mixer).

Last edited by jason1637 - on 16 June 2018

Around the Network
KLXVER on 16 June 2018

Love that everyone got a much bigger audience except EA.lol



COKTOE on 16 June 2018
KLXVER said:
Love that everyone got a much bigger audience except EA.lol

I also love this.



- "If you have the heart of a true winner, you can always get more pissed off than some other asshole."

CrazyGamer2017 on 16 June 2018

Never thought of watching E3 on Twitch. I usually watch the conferences on the Youtube channel of IGN.



VAMatt on 16 June 2018

The Xbox show was the best of this year's E3, by a mile. But, this huge viewership is probably more a result of the fact that they were the first of the platform owners to present. Had Sony gone first, it would likely be the other way around.



Around the Network
VAMatt on 16 June 2018

I almost always watch E3 stuff on Twitch. In fact, it's pretty much the only thing that I watch on Twitch.



COKTOE on 16 June 2018

I find it a bit odd that Xbox had the most viewers both this year and last given their standing in the console space. I feel safe in saying PS and Nintendo have a stronger brand/more mindshare, and are unquestionably outpacing them in both console and software sales. Not meant to be a jab. Just highlighting the contrast.



- "If you have the heart of a true winner, you can always get more pissed off than some other asshole."

Azzanation on 16 June 2018

Well deserved, but does it mean anything?



WoodenPints on 16 June 2018
shikamaru317 said:

-Impressive Twitch numbers for MS, especially since there were like 100k watching on Mixer as I recall, plus more on Youtube of course

-That increase for Bethesda is huge, nearly 4x the viewership they had last year. Particularly impressive when you consider how late their conference was for Europe

-Ubisoft beat Sony, lol

-Nintendo is low because most people watch the direct on Youtube.

-EA is the only one that saw a decrease over last year, lol.

Is that all there was? I watched EA Play on Mixer and it peaked at 182k concurrent viewers from the highest I saw but I never looked at MS E3 viewers as I sat back and watched in on the Xbox instead of my PC. I'd find it very odd if it was that low.



WoodenPints on 16 June 2018
shikamaru317 said:
WoodenPints said:

Is that all there was? I watched EA Play on Mixer and it peaked at 182k concurrent viewers from the highest I saw but I never looked at MS E3 viewers as I sat back and watched in on the Xbox instead of my PC. I'd find it very odd if it was that low.

I think we screwed up on the EA numbers, what we thought was concurrent was actually the total views for the EA Channel. I could be wrong though. 

Hmm maybe I just remember seeing the number going up fast as it was at like 20k when I opened the stream but I guess it was their 1st E3 stream on mixer so that increased fast and I could of followed the wrong count  as their total views is 198k now :D