Oh i know what confirmation bias is but i do not believe it  is a deciding factor for these matters .

very strange opinion given such a site would require people to somehow get past confirmation bias and somehow come to subjective conclusions when we know humans generally are not capable of doing that. Just about any controversial topic from Musk to Trump will result in people on both sides of the debate completely unable to evaluate facts in an unbiased way and what you will end up with is whichever side has the greater numbers will twist the numbers. As others have said they are welcome to try but I would happily put a decent sum of money on it failing badly.

This doesn't solve anything imo. He is certainly correct in saying that advertising (both the fear of alienating wealthy sponsors, like the oil and gas industry and Mr. Musk put it; but also the allure of creating sensational headlines and/or news pieces to get clickbait revenues) are putting a lot of pressure on journalists and editors and contributing to biased reporting. However, it is also important take into account people's own nature as well. People will seek news and news organizations that validate their views, and news organizations will look at the demographics that they have collected and bend the ideological content of the news towards them. This site that Mr. Musk is thinking of launching is not going to address this confirmation bias, people will simply like what they think is true and what they think is false. In addition, I can see a site like this promoting groupthink, where members will be more inclined to simply agree with whatever the group says (or at least their side of the group;for example, on a certain topic all the liberals will agree to what their group says, all of the conservatives will agree with what their group says, etc) regardless of what they think and without doing any critical thinking.

I think right now there is two types of news. The first type is news as entertainment. This is the type of news that people engage with based on their own preferences and because they seek confirmation (much like other forms entertainment, people will listen to the entertainment news that matches most with their own preferences). Much of the news business is oriented around this type news, because it is much easier to cater to people when you give them what they want to hear. This is why we have news organizations that either outright or subtly hint at their political standings. The second type of news, which I think what most here along with Mr. Musk aspire towards, is news as a factual recounting as events. A news enterprise that focuses on providing factual recounting of events should have no preferred demographic group, it should not have opinion sections, or be beholden to other business for advertisement money. Mr. Musk wants this second type of news, but his approach to bringing it through this website is misguided. In many ways, this website will operate like Metacritic's user reviews sections, where people leave opinions/ratings on whether or not they like or dislike a game. Now Metacritic is fine for entertainment products because most go into it knowing that it is based on preferences as opposed to hard facts, but such a model obviously goes counter to trying to determine which news organization is most factual (because people will ultimately rate based on their opinions using whatever arguments and factual/nonfactual data that they find that backs up their opinion).

In addition, lets create a hypothetical scenario where this site becomes massively influential. In such a case, journalists and news organizations may find themselves being pressured to publishing stories that are well received by those that vote (again many are likely to do so based on confirmation bias) on these sites regardless of factual information. This is not much different than creating news as entertainment to capture certain demographics and try to appease paying advertisers. This site would merely be a social network addition to the existing problem.

The solution I would propose that Mr. Musk take up is create a news institution funded and sustained without money from private businesses, political parties/action groups, and other interest groups. This hypothetical news organization would have an editorial panel that consists of individuals from a variety of backgrounds (socioeconomic, political, cultural, etc) that would collaboratively (as a board and with the journalist) and potentially even a verity of people that have verifiable knowledge on the topic (experts from varying sides of the argument) work on the piece. In the end, the original largely unedited piece is published alongside the edited one, with reflections by both the journalist and each member of the editorial panel regarding the article with regards to what was changed, what they wanted changed, for what reason, etc.