Nintendo's recently been talking a lot about their strategy involving the Switch's second year and beyond. Upon the announcement of him resigning, Outgoing Nintendo President, Tatsumi Kimishima dropped this interesting nugget.
In this second year, the initiatives we are planning come from our recognition that we also have to challenge ourselves to delivering Nintendo Switch into the hands of consumers who have never played a Nintendo platform before, and to those who have played before, but not recently.
Not only is he referring children, and casual gamers with products like Nintendo Labo, but this can also imply games aimed at gamers on PS4, Xbox One and PC, who aren't fans of Nintendo's typical fare, or those who used to play Nintendo consoles, but have since grew out of or moved on from them. Obviously a large part of solving that puzzle is getting third party support, Which Nintendo's been doing a pretty good job at doing so far. But internally, I think Nintendo is going to try and challenge themselves to be more versatile as a developer and publisher.
What this means is that we may start seeing some New IP and other games from Nintendo that are a bit unusual from their standard games. One of the first strikes, is Metroid Prime 4, which was announced at E3 last year. Metroid Prime 4 is likely part of Nintendo's "expanded audience" initiative in the context of Nintendo targeting mainstream gamers who aren't Nintendo fans. There's also Breath of the Wild, which according to Nintendo, was bought by players who've never played a Zelda game before. But more importantly, we could see Nintendo EPD try stuff like a gritty action game, or a realistic racer. After all, Shinya Takahashi did hint at the return of Wave Race a month or two ago. So in addition to beloved Nintendo Mascots (many of which return to their older gameplay styles), and unique casual targeted software, Nintendo looks to be aiming to get Playstation and Xbox gamers into the Switch ecosystem, by crafting games with aesthetics and gameplay that they may like, while adding their own touch and polish to it. Nintendo's produced plenty of very "un-Nintendo" software in the past, but with the Switch, they seem way more serious about it than ever before.