shikamaru317 said:
That seems unlikely. I heard it only needs $500m to break even, so anything beyond that is pure profit. I can't see the movie pulling in less than $700m (plus more on the DVD/blu-ray/digital release and merchandise), so it stands to make a nice profit for Disney. I don't see Solo's performance affecting their plans for future character based anthology movies much, if at all. I think Disney realizes the lower than expected performance is largely because they released it too close to Avengers and Deadpool, so if Solo's performance has any effect at all, it will be to convince them to pick their release dates more carefully in the future, and maybe to convince them to have slightly smaller budgets on future character based anthology movies. |
$500M is just for the cost of production. That doesn't include the price to market the film. To break even they are probably going to need $700M-$750M. If this weekend really ends up going the way they expect it, now, there's a shot it doesn't even hit $700M.
And the competition is a poor excuse. Deadpool 2 is looking to drop ~65% this weekend, so making ~$55M for the 4-day weekend. And Avengers is projected to make just $21M. The question pops into mind, "What competition?" When POTC:AWE made ~$139.8M, it was going against the 2nd week of Shrek 3, where it did $67M, and the 4th week of Spider-Man 3, where it did $18.1M. And while POTC is a large franchise, it ain't SW.