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Forums - Nintendo Discussion - Nintendo starts moving to a Wii-like “non-gamer” strategy for the Switch

Soundwave said:

And you're making a massive mistake if you think this is the next Brain Training or Nintendogs or is going to grow the Switch userbase in any massive way. I doubt it hits even Nintendo Land numbers in Japan, and if does it will probably require a long, long time to get there (provided Japanese retailers even bother restocking it). 

If Nintendo wants to study an actual success story they would be well served to look at what Splatoon is doing and how Zelda as a 30 year old franchise is going to have its best selling instalment after embracing a more modern game style (Skyrim style open world gameplay). 

And again, you're making bold claims by deliberately mis-interpreting data. Labo has the potential to become a system selling staple for the Switch, but it's not going to reach that status overnight. It's going to take holiday marketing and more kits for that to work. It's a Toy, it's selling like a toy, so Nintendo needs to approach it as a Toy. 



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TheMisterManGuy said:
Soundwave said:

And you're making a massive mistake if you think this is the next Brain Training or Nintendogs or is going to grow the Switch userbase in any massive way. I doubt it hits even Nintendo Land numbers in Japan, and if does it will probably require a long, long time to get there (provided Japanese retailers even bother restocking it). 

If Nintendo wants to study an actual success story they would be well served to look at what Splatoon is doing and how Zelda as a 30 year old franchise is going to have its best selling instalment after embracing a more modern game style (Skyrim style open world gameplay). 

And again, you're making bold claims by deliberately mis-interpreting data. Labo has the potential to become a system selling staple for the Switch, but it's not going to reach that status overnight. It's going to take holiday marketing and more kits for that to work. It's a Toy, it's selling like a toy, so Nintendo needs to approach it as a Toy. 

It's selling in line (or somewhat worse) than Nintendo's other ill-fated attempts to find the "casual audience" post-Wii Fit. Nintendo Land, 1,2 Switch, Nintendogs + Cats, Brain Training 3DS (flop), it's just another largely failed attempt on Nintendo's part to create a new system selling "audience expanding" casual hit (which usually comes down to just being a mini-game compilation repackaged in the 50th different way ... Labo is mini-games with cardboard crafting ... at what point are you trying to squeeze juice out of a rock? Maybe time to give it a rest).

If they want to look at something that's new and actually successful in a big way, they'd be better served looking at why Splatoon is a big hit and pushing themselves to make more games in that vein. There's something happening with projects like Splatoon and Breath of the Wild that is resonating in the here and now and if they are smart they will recognize that and make more games like that, if they are dumb they will keep looking backwards at trends 13 years in the past. 

Last edited by Soundwave - on 16 May 2018

Soundwave said:
TheMisterManGuy said:

And again, you're making bold claims by deliberately mis-interpreting data. Labo has the potential to become a system selling staple for the Switch, but it's not going to reach that status overnight. It's going to take holiday marketing and more kits for that to work. It's a Toy, it's selling like a toy, so Nintendo needs to approach it as a Toy. 

It's selling in line (or somewhat worse) than Nintendo's other ill-fated attempts to find the "casual audience" post-Wii Fit. Nintendo Land, 1,2 Switch, Nintendogs + Cats, Brain Training 3DS (flop), it's just another largely failed attempt on Nintendo's part to create a new system selling "audience expanding" casual title (which usually comes down to just being a mini-game compilation repackaged in the 50th different way ... Labo is mini-games with cardboard crafting ... at what point are you trying to squeeze juice out of a rock? Give it a rest, Nintendo).

If they want to look at something that's new and actually successful in a big way, they'd be better served looking at why Splatoon is a big hit and pushing themselves to make more games in that vein. 

Labo's primary audience is children, as well as parents, as opposed to Nintendo's other expanded audience titles which weren't necessarily for kids. For a kids toy released outside the Holiday season, it's doing perfectly fine. Again, you're looking at this from the angle of a standard game release, but Labo is very unique, even from Nintendo's past "Expanded audience" titles, as it's a Toy-Line much like Lego. It's sales will come from the multiple kits that release overtime, and some will be more successful than others. I mean, yes, the Robot Kit isn't doing all that well right now, but it doesn't matter when the Variety Kit is picking up the slack, and combined, they managed to pull over 10k this week, so Labo as a whole is still doing fine at the moment. The real test will be this Holiday season, where Nintendo will have release a new Kit, as well as give it a push as the must have Toy of the season. 



TheMisterManGuy said:
Soundwave said:

It's selling in line (or somewhat worse) than Nintendo's other ill-fated attempts to find the "casual audience" post-Wii Fit. Nintendo Land, 1,2 Switch, Nintendogs + Cats, Brain Training 3DS (flop), it's just another largely failed attempt on Nintendo's part to create a new system selling "audience expanding" casual title (which usually comes down to just being a mini-game compilation repackaged in the 50th different way ... Labo is mini-games with cardboard crafting ... at what point are you trying to squeeze juice out of a rock? Give it a rest, Nintendo).

If they want to look at something that's new and actually successful in a big way, they'd be better served looking at why Splatoon is a big hit and pushing themselves to make more games in that vein. 

Labo's primary audience is children, as well as parents, as opposed to Nintendo's other expanded audience titles which weren't necessarily for kids. For a kids toy released outside the Holiday season, it's doing perfectly fine. Again, you're looking at this from the angle of a standard game release, but Labo is very unique, even from Nintendo's past "Expanded audience" titles, as it's a Toy-Line much like Lego. It's sales will come from the multiple kits that release overtime, and some will be more successful than others. I mean, yes, the Robot Kit isn't doing all that well right now, but it doesn't matter when the Variety Kit is picking up the slack, and combined, they managed to pull over 10k this week, so Labo as a whole is still doing fine at the moment. The real test will be this Holiday season, where Nintendo will have release a new Kit, as well as give it a push as the must have Toy of the season. 

I doubt many people will give a shit about this game (errrr ... toy) come holidays, it will be old news by then. 

Kids aren't that into this, if they were there would be great word of mouth on playgrounds and better week to week holds than what we're seeing IMO. 

If it doesn't such a huge surge, Nintendo will ditch it like they basically do with anything that isn't super successful for them (see also: Virtual Boy, Wii U asymetric game play, 3D LCD tech, purple plastic for every damn thing, etc. etc. etc.). 

Like I said if they want something that's actually a hit, they need to sit down and study what Splatoon and Breath of the Wild did right because there is something happening there for sure. Splatoon should not in theory be that big of a hit (talking something that could be the no.2 biggest franchise in Japan) and Zelda should not be peaking sales wise at age 30. Something is up. 



Soundwave said:

I doubt many people will give a shit about this game (errrr ... toy) come holidays, it will be old news by then. 

Kids aren't that into this, if they were there would be great word of mouth on playgrounds and better week to week holds than what we're seeing IMO. 

If it doesn't such a huge surge, Nintendo will ditch it like they basically do with anything that isn't super successful for them (see also: Virtual Boy, Wii U asymetric game play, 3D LCD tech, purple plastic for every damn thing, etc. etc. etc.). 

Like I said if they want something that's actually a hit, they need to sit down and study what Splatoon and Breath of the Wild did right because there is something happening there for sure. Splatoon should not in theory be that big of a hit (talking something that could be the no.2 biggest franchise in Japan) and Zelda should not be peaking sales wise at age 30. Something is up. 

It's far too early to make that claim. How do you know kids aren't into this? I heard many people with kids who love it already. Labo saw a bump during GW, and is still charting consistently in the top 5 even after the post GW drop. So, we have evidence that it can do impressive numbers around a holiday, and still do decently afterwards. And we still don't know how well it's doing in the US yet. So let's wait until after the Holdays to determine if Labo's a failure or not.



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TheMisterManGuy said:
Soundwave said:

I doubt many people will give a shit about this game (errrr ... toy) come holidays, it will be old news by then. 

Kids aren't that into this, if they were there would be great word of mouth on playgrounds and better week to week holds than what we're seeing IMO. 

If it doesn't such a huge surge, Nintendo will ditch it like they basically do with anything that isn't super successful for them (see also: Virtual Boy, Wii U asymetric game play, 3D LCD tech, purple plastic for every damn thing, etc. etc. etc.). 

Like I said if they want something that's actually a hit, they need to sit down and study what Splatoon and Breath of the Wild did right because there is something happening there for sure. Splatoon should not in theory be that big of a hit (talking something that could be the no.2 biggest franchise in Japan) and Zelda should not be peaking sales wise at age 30. Something is up. 

It's far too early to make that claim. How do you know kids aren't into this? I heard many people with kids who love it already. Labo saw a bump during GW, and is still charting consistently in the top 5 even after the post GW drop. So, we have evidence that it can do impressive numbers around a holiday, and still do decently afterwards. And we still don't know how well it's doing in the US yet. So let's wait until after the Holdays to determine if Labo's a failure or not.

Sub 10k and sub 2.5k for the two SKUs in week 4 isn't anything impressive. 

It's lower than Nintendo Land and 1,2 Switch and Nintendogs + Cats at the same point, and I wouldn't get too attached to this game in the top 5, it's there because it was a slow week once other games start releasing, odds are you're never going to see this Labo Variety Pack in the top 5 ever again (Robot set never ever made the top 5 period). 



Soundwave said:
TheMisterManGuy said:

It's far too early to make that claim. How do you know kids aren't into this? I heard many people with kids who love it already. Labo saw a bump during GW, and is still charting consistently in the top 5 even after the post GW drop. So, we have evidence that it can do impressive numbers around a holiday, and still do decently afterwards. And we still don't know how well it's doing in the US yet. So let's wait until after the Holdays to determine if Labo's a failure or not.

Sub 10k and sub 2.5k for the two SKUs in week 4 isn't anything impressive. 

It's lower than Nintendo Land and 1,2 Switch and Nintendogs + Cats at the same point, and I wouldn't get too attached to this game in the top 5, it's there because it was a slow week once other games start releasing, odds are you're never going to see this Labo Variety Pack in the top 5 ever again (Robot set never ever made the top 5 period). 

And again, your looking at Labo as a traditional singular game. Over 10k for both kits combined, and still charting well post GW is still pretty good. And We still haven't seen its performance in the US yet, nor have we seen the sales from Nintendo's perspective. So it's hard to really call it a failure when there's nothing to really base that on. 



I hope MisterManGuy and Soundwave are actual Video Game industry analysts who get paid to do this cause......there goes the day.