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Forums - Nintendo Discussion - Nintendo starts moving to a Wii-like “non-gamer” strategy for the Switch

Soundwave said:
TheMisterManGuy said:

Everything had a massive drop this week, even Kirby which like the variety kit, sold under 10k, I mean it's post Golden Week. Even then, the Variety kit is still in the top 5, so it's still hanging in there. Labo's kind of expensive, so expect to see modest sales for the most part until the holidays, which is when Toys like this usually make the bulk of their sales. 

More like expect it to fall off the face of the planet in the next few weeks and go sub-5k and then pop back up for a very modest boost around the holidays (ala 1,2 Switch) and fizzle out with sales well below Kirby in Japan. 

Nintendo is going to have huge problems selling its initial shipment in Japan because I think the next several weeks are gonna be quite ugly for it and retailers are likely going to have to discount it and put it in the clearance/bargain bin to get it off their hands (can't have product taking up that much space on your retail floor that's just collecting dust). 

And virtually no hardware sales boost during the 4 weeks that Labo has been out either. Brain Training or Nintendogs it ain't, hell I don't think it will match Nintendo Land's sales (which wasn't bundled) in Japan on Wii U.

Except the Variety Kit still outsold Kirby this week. And I don't think Labo's going to drop off the charts. I expect it to hang in or very near the top 5 all through the holidays, which it's been doing since launch. Point is, if it's selling this consistently, and is continuing to chart high, then there is some legs to the product. The fact that it saw a bump during GW means people do see this as more of a Toy than a game, which means the bulk of its success will come from holidays, with a few birthday and general purchases sprinkled in. Besides, Labo as a whole still pulled over 10k when you factor in the Robot Kit, which adds to the fact that the combined sales for multiple kits will keep Labo afloat. 



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TheMisterManGuy said:
Soundwave said:

More like expect it to fall off the face of the planet in the next few weeks and go sub-5k and then pop back up for a very modest boost around the holidays (ala 1,2 Switch) and fizzle out with sales well below Kirby in Japan. 

Nintendo is going to have huge problems selling its initial shipment in Japan because I think the next several weeks are gonna be quite ugly for it and retailers are likely going to have to discount it and put it in the clearance/bargain bin to get it off their hands (can't have product taking up that much space on your retail floor that's just collecting dust). 

And virtually no hardware sales boost during the 4 weeks that Labo has been out either. Brain Training or Nintendogs it ain't, hell I don't think it will match Nintendo Land's sales (which wasn't bundled) in Japan on Wii U.

Except the Variety Kit still outsold Kirby this week. And I don't think Labo's going to drop off the charts. I expect it to hang in or very near the top 5 all through the holidays, which it's been doing since launch. Point is, if it's selling this consistently, and is continuing to chart high, then there is some legs to the product. The fact that it saw a bump during GW means people do see this as more of a Toy than a game, which means the bulk of its success will come from holidays, with a few birthday and general purchases sprinkled in. Besides, Labo as a whole still pulled over 10k when you factor in the Robot Kit, which adds to the fact that the combined sales for multiple kits will keep Labo afloat. 

LOL, hang around the top 5 through the holidays, that is truly delusional. 

Kirby released a full month before Labo and Labo's legs are already collapsing to Kirby level and will be soon below it. Book it. 

Kirby has sold 492k or thereabouts already, Labo (both kits) I doubt will ever get there LTD in Japan. 

I don't see Nintendo supporting this indefinitely either, they generally bail out pretty quick on things that don't have good sales for them in a reasonable period of time. 

Japanese retailers are gonna have to put this thing in the bomba bin to sell through that first shipment of 390k or so. 

Last edited by Soundwave - on 16 May 2018

Soundwave said:
TheMisterManGuy said:

Except the Variety Kit still outsold Kirby this week. And I don't think Labo's going to drop off the charts. I expect it to hang in or very near the top 5 all through the holidays, which it's been doing since launch. Point is, if it's selling this consistently, and is continuing to chart high, then there is some legs to the product. The fact that it saw a bump during GW means people do see this as more of a Toy than a game, which means the bulk of its success will come from holidays, with a few birthday and general purchases sprinkled in. Besides, Labo as a whole still pulled over 10k when you factor in the Robot Kit, which adds to the fact that the combined sales for multiple kits will keep Labo afloat. 

LOL, hang around the top 5 through the holidays, that is truly delusional. 

Kirby released a full month before Labo and Labo's legs are already collapsing to Kirby level and will be soon below it. Book it. 

Kirby has sold 492k or thereabouts already, Labo (both kits) I doubt will ever get there LTD in Japan. 

I don't see Nintendo supporting this indefinitely either, they generally bail out pretty quick on things that don't have good sales for them in a reasonable period of time. 

Japanese retailers are gonna have to put this thing in the bomba bin to sell through that first shipment of 380k or so. 

We still don't know Nintendo's expectations for Labo. It could very well be doing fine as far as they're concerned. And once again, you keep making vague speculations about Labo failing, but this isn't a conventional game release. It's a Toy, with multiple play-sets. Labo is still charting quite high, and while yes, it did have a massive drop this week, so did most everything else due to post GW mortem. 



TheMisterManGuy said:
Soundwave said:

LOL, hang around the top 5 through the holidays, that is truly delusional. 

Kirby released a full month before Labo and Labo's legs are already collapsing to Kirby level and will be soon below it. Book it. 

Kirby has sold 492k or thereabouts already, Labo (both kits) I doubt will ever get there LTD in Japan. 

I don't see Nintendo supporting this indefinitely either, they generally bail out pretty quick on things that don't have good sales for them in a reasonable period of time. 

Japanese retailers are gonna have to put this thing in the bomba bin to sell through that first shipment of 380k or so. 

We still don't know Nintendo's expectations for Labo. It could very well be doing fine as far as they're concerned. And once again, you keep making vague speculations about Labo failing, but this isn't a conventional game release. It's a Toy, with multiple play-sets. Labo is still charting quite high, and while yes, it did have a massive drop this week, so did most everything else due to post GW mortem. 

We know they shipped 390k or so of both kits in Japan. 

We know today 4 tracking weeks and post Golden Week, they're at about 201k for both kits. 

That means there's a shit ton (almost 200k worth) of unsold Labo inventory on Japanese store shelves. 

That's not good, especially for a Nintendo release. They are going to have a lot of trouble just selling that initial shipment. It will probably require several months now to sell that remaining half of that initial shipment and quite probably require Japanese retailers to heavily discount it. 

This thing is not displaying legs anywhere close to Brain Training either as you were trying to suggest it would. Not. Even. Close. Brain Training didn't drop under 10k for almost 20 MONTHS, lol. 



Soundwave said:
TheMisterManGuy said:

We still don't know Nintendo's expectations for Labo. It could very well be doing fine as far as they're concerned. And once again, you keep making vague speculations about Labo failing, but this isn't a conventional game release. It's a Toy, with multiple play-sets. Labo is still charting quite high, and while yes, it did have a massive drop this week, so did most everything else due to post GW mortem. 

We know they shipped 390k or so of both kits in Japan. 

We know today 4 tracking weeks and post Golden Week, they're at about 201k for both kits. 

That means there's a shit ton (almost 200k worth) of unsold Labo inventory on Japanese store shelves. 

That's not good, especially for a Nintendo release. They are going to have a lot of trouble just selling that initial shipment. It will probably require several months now to sell that remaining half of that initial shipment and quite probably require Japanese retailers to heavily discount it. 

This thing is not displaying legs anywhere close to Brain Training either as you were trying to suggest it would. Not. Even. Close. Brain Training didn't drop under 10k for almost 20 MONTHS, lol. 

Retail works differently in Japan than the US. In Japan, retailers decide how much to order, rather than Nintendo. So while Nintendo shipped 400k for both kits, that could be because retailers wanted to make sure they had enough for GW. Even still, it managed to sell through half of it's shipments in just a few weeks. That's not too bad for a Toy. And again, we have no idea about Nintendo's actual expectations for Labo. But its still charting quite high on Media Create, and both kits combined still pulled over 10k this week, so its still chugging along. 

You can try and wish death upon it all you want, but Labo is preforming just how any normal person expected it to, modest, consistent sales for most of the year, with big holiday bumps, and the multiple kits selling collectively. 



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TheMisterManGuy said:
Soundwave said:

We know they shipped 390k or so of both kits in Japan. 

We know today 4 tracking weeks and post Golden Week, they're at about 201k for both kits. 

That means there's a shit ton (almost 200k worth) of unsold Labo inventory on Japanese store shelves. 

That's not good, especially for a Nintendo release. They are going to have a lot of trouble just selling that initial shipment. It will probably require several months now to sell that remaining half of that initial shipment and quite probably require Japanese retailers to heavily discount it. 

This thing is not displaying legs anywhere close to Brain Training either as you were trying to suggest it would. Not. Even. Close. Brain Training didn't drop under 10k for almost 20 MONTHS, lol. 

Retail works differently in Japan than the US. In Japan, retailers decide how much to order, rather than Nintendo. So while Nintendo shipped 400k for both kits, that could be because retailers wanted to make sure they had enough for GW. Even still, it managed to sell through half of it's shipments in just a few weeks. That's not too bad for a Toy. And again, we have no idea about Nintendo's expectations for Labo. But its still charting quite high on Media Create, and both kits combined still pulled 10k this week, so its still chugging along. 

You can try and wish death upon it all you want, but Labo is preforming just how any normal person expected it to, modest, consistent sales for most of the year, with big holiday bumps.

Retailers ordered that amount I'm sure after conferring with Nintendo and expecting it to be a decent sized hit given what Nintendo told them about it, amount on marketing emphasis they were placing on it, etc. Nintendo is a big partner for them, these decisions are not made in a vacuum. 

It's going to struggle massively to even sell 390k in Japan (its initial shipment). 

You can deny it all you want, but the numbers and weekly drop percentages on this thing are backing up what I'm saying. Titles that have massive legs aren't under 10k in week 4. Even Nintendo Land (again not bundled in Japan) was above 10k a week in Japan through 6 tracking weeks and post holidays, Labo is already collapsing below that. 

Last edited by Soundwave - on 16 May 2018

Soundwave said:
TheMisterManGuy said:

Retail works differently in Japan than the US. In Japan, retailers decide how much to order, rather than Nintendo. So while Nintendo shipped 400k for both kits, that could be because retailers wanted to make sure they had enough for GW. Even still, it managed to sell through half of it's shipments in just a few weeks. That's not too bad for a Toy. And again, we have no idea about Nintendo's expectations for Labo. But its still charting quite high on Media Create, and both kits combined still pulled 10k this week, so its still chugging along. 

You can try and wish death upon it all you want, but Labo is preforming just how any normal person expected it to, modest, consistent sales for most of the year, with big holiday bumps.

Retailers ordered that amount I'm sure after conferring with Nintendo and expecting it to be a decent sized hit. Nintendo is a big partner for them, these decisions are not made in a vacuum. 

It's going to struggle massively to even sell 390k in Japan (its initial shipment). 

You can deny it all you want, but the numbers and weekly drop percentages on this thing are backing up what I'm saying. Titles that have massive legs aren't under 10k in week 4. Even Nintendo Land (again not bundled in Japan) was above 10k a week in Japan through 8 weeks and post holidays, Labo is already collapsing below that. 

Well yeah, of course, it's a collaborative decision, but Nintendo shipping 400k to retailers doesn't mean Nintendo expects Labo to plow through that stock out of the gate. It could be that they shipped that much because Nintendo knew this thing would be a slow and steady seller, and thus didn't want to run into stock issues, and retailers again, wanted to make sure there was enough for GW. 

And again, your making bold assumptions based on little evidence and misinterpretations. Labo already sold through half its stock in less than a month, that's pretty impressive in its own right. You forget that Labo is a collective of titles, and the sales of it will be based on that. So while the Variety Kit did under 10k, combined with the Robot Kit, it still pulled over 10k. And it's still in the top 5 according to Media Create. So yes, Labo does in fact have legs, and will continue to have legs so long as it charts consistently like this. 



TheMisterManGuy said:
Soundwave said:

Retailers ordered that amount I'm sure after conferring with Nintendo and expecting it to be a decent sized hit. Nintendo is a big partner for them, these decisions are not made in a vacuum. 

It's going to struggle massively to even sell 390k in Japan (its initial shipment). 

You can deny it all you want, but the numbers and weekly drop percentages on this thing are backing up what I'm saying. Titles that have massive legs aren't under 10k in week 4. Even Nintendo Land (again not bundled in Japan) was above 10k a week in Japan through 8 weeks and post holidays, Labo is already collapsing below that. 

Well yeah, of course, it's a collaborative decision, but Nintendo shipping 400k to retailers doesn't mean Nintendo expects Labo to plow through that stock out of the gate. It could be that they shipped that much because Nintendo knew this thing would be a slow and steady seller, and thus didn't want to run into stock issues, and retailers again, wanted to make sure there was enough for GW. 

And again, your making bold assumptions based on little evidence and misinterpretations. Labo already sold through half its stock in less than a month, that's pretty impressive in its own right. You forget that Labo is a collective of titles, and the sales of it will be based on that. So while the Variety Kit did under 10k, combined with the Robot Kit, it still pulled over 10k. And it's still in the top 5 according to Media Create. So yes, Labo does in fact have legs, and will continue to have legs so long as it charts consistently like this. 

Only selling through about 50% of your shipment after a month + Golden Week boost is actually pretty terrible, lol. Especially for a Nintendo game. 

Nintendo is misguided in looking backwards 12-13 years to try and figure out what can move hardware today. 

The answer to how they grow the Switch is staring them right in the face in Splatoon and Zelda: BoTW and Mario Odyessy. Nintendo taking modern genre types like the online shooter or open-world adventure game is yielding incredible results for them. That is what they should be looking at. Splatoon is already one of their top IP and arguably becoming the 2nd biggest franchise in Japan. Zelda: BotW is going to outsell every Zelda game before it and largely because the open world, more Skyrim style game play is massively resonating with modern gamers. Ditto for Mario Odyessy which is going to outsell even Mario 64 and Mario Galaxy. 

Take popular genres but make them "Nintendo style" ... these games are never derivative and always unique anyway because of Nintendo's development approach, but instead of shunning modern trends, embrace them and make them your own. That's what Splatoon does, it's what Zelda: BotW does, etc. Nintendo should be looking at minimum having another online shooter IP and another big open world fantasy IP and looking at more new IP in popular genres that can be "Nintendo-ized" as Splatoon was. Listen to what the market is telling you, stop looking backwards 13 years, that era is long over.

Last edited by Soundwave - on 16 May 2018

Soundwave said:
TheMisterManGuy said:

Well yeah, of course, it's a collaborative decision, but Nintendo shipping 400k to retailers doesn't mean Nintendo expects Labo to plow through that stock out of the gate. It could be that they shipped that much because Nintendo knew this thing would be a slow and steady seller, and thus didn't want to run into stock issues, and retailers again, wanted to make sure there was enough for GW. 

And again, your making bold assumptions based on little evidence and misinterpretations. Labo already sold through half its stock in less than a month, that's pretty impressive in its own right. You forget that Labo is a collective of titles, and the sales of it will be based on that. So while the Variety Kit did under 10k, combined with the Robot Kit, it still pulled over 10k. And it's still in the top 5 according to Media Create. So yes, Labo does in fact have legs, and will continue to have legs so long as it charts consistently like this. 

Only selling through about 50% of your shipment after a month + Golden Week boost is actually pretty terrible, lol. Especially for a Nintendo game. 

Labo's not a normal game though, it's a line of interactive toys. You're making the same mistake as others by looking at this through the lens of a conventional game release, but that's not what Labo is. Yes, for any regular major Nintendo game, this would be underwhelming. But for an unorthodox product like Labo? These numbers are fine. I mean, for all we know, it could be selling exactly how Nintendo intended it to. And even then, still managing to chart the top 5 even 4 weeks after launch shows that it's a consistent seller.  



TheMisterManGuy said:
Soundwave said:

Only selling through about 50% of your shipment after a month + Golden Week boost is actually pretty terrible, lol. Especially for a Nintendo game. 

Labo's not a normal game though, it's a line of interactive toys. You're making the same mistake as others by looking at this through the lens of a conventional game release, but that's not what Labo is. Yes, for any regular major Nintendo game, this would be underwhelming. But for an unorthodox product like Labo? These numbers are fine. I mean, for all we know, it could be selling exactly how Nintendo intended it to. And even then, still managing to chart the top 5 even 4 weeks after launch shows that it's a consistent seller.  

And you're making a massive mistake if you think this is the next Brain Training or Nintendogs or is going to grow the Switch userbase in any massive way. I doubt it hits even Nintendo Land numbers in Japan, and if does it will probably require a long, long time to get there (provided Japanese retailers even bother restocking it). 

If Nintendo wants to study an actual success story they would be well served to look at what Splatoon (an online shooter) is doing and how Zelda as a 30 year old franchise is going to have its best selling instalment after embracing a more modern game style (Skyrim style open world gameplay). 

Something is happening there, if they are smart they will capitalize on that, if they are dumb they will keep looking backwards to 12-13 years ago and trying to refind that audience with "mini-game compilation 20383838 but now with cardboard ... errr ... HD rumble errrr ... asymetric gameplay ... errr ... how about puppies AND kittens, etc. etc. etc.). That is not working. 

Last edited by Soundwave - on 16 May 2018