Quantcast
Nintendo's New President Has Big Mobile Goals

Forums - Nintendo Discussion - Nintendo's New President Has Big Mobile Goals

RolStoppable said:

Let's look at the numbers: https://www.nintendo.co.jp/ir/pdf/2018/180426e.pdf

Nintendo's breakdown for revenue is on page 14. Revenue from smart devices is grouped with IP-related income etc., pegged at ~39 billion yen. This means that Furukawa wants to get Nintendo's smartphone business to get about thrice as big as it was during the past fiscal year.

Dedicated game hardware (Nintendo's core business) brought in 1 trillion yen in the recently ended fiscal year, of which Switch brought in ~750 billion yen, 3DS ~190 billion and Other (Mini consoles, amiibo, Wii software, Wii U software) combined for ~70 billion.

Over time Switch will gobble up the 3DS slice of the revenue pie while growing the pie as a whole, so revenue from dedicated gaming will comfortably exceed the 1 trillion yen mark in each one of the next few fiscal years. This means that Nintendo's smartphone business won't even account for 10% of their overall business if Furukawa succeeds in achieving the goal he has mentioned. Said goal was already set when Satoru Iwata was still alive, so it's not earth-shattering news.

So that's $9,165,000,000 US for dedicated hardware vs $357,435,000 US for mobile. What would be the best ways for Nintendo to increase earnings from the latter?



Some days I just blow up.

Around the Network

As long as it doesn't divert attention away from Switch i don't see the problem with it



Switch friend-code: 6700-1526-7903

PSN: melbye82

I would rather he had big plans for the Switch...



Nintendo Switch Friend Code: SW-5643-2927-1984

CaptainExplosion said:
Azelover said:
If Switch is the new Wii, mobile is definitely the DS. Strategically speaking

You might be onto something there, Doggo. :)

I'm curious to see Nintendo-based mobile games that are, well, a bit crazier, like the Bash K. Rool minigame from Donkey Konga.

Nintendo used the DS as an island of disruption. The result was the Wii.

Mobile is Nintendo's new island of expansion. They're drawing a lot of power from that platform, and it's gonna continue until it can't anymore..

The more they conquer mobile, the bigger their console business will be.



Smartphone gaming market value/revenue today shits on handheld market value/revenue. Wise decision.

Last edited by Birimbau - on 05 May 2018

Around the Network
Azelover said:
CaptainExplosion said:

You might be onto something there, Doggo. :)

I'm curious to see Nintendo-based mobile games that are, well, a bit crazier, like the Bash K. Rool minigame from Donkey Konga.

Nintendo used the DS as an island of disruption. The result was the Wii.

Mobile is Nintendo's new island of expansion. They're drawing a lot of power from that platform, and it's gonna continue until it can't anymore..

The more they conquer mobile, the bigger their console business will be.

And that means even bigger income!!



Some days I just blow up.

I’m not sure I like the sound of this.



Yeah, I'm not really crazy about this plan either. I'm already plenty fine with Fire Emblem Heroes and Pokemon Go. I don't really want to squeeze another game in there.

Also, that goal one 100 billion yen seems like it'll be a hard one to hit. FEH is probably their only and biggest money maker, and majorly successful games aren't something easily made.



 

              

Dance my pretties!

The Official Art Thread      -      The Official Manga Thread      -      The Official Starbound Thread

The definition of slippery slope.



Obviously we won’t like this because we’re Westerners. Mobile gaming has a foothold in Asia and select other markets that don’t have the revenue to buy consoles, though, so it’s a great opportunity. If they’re just using this as a market for brand expansion and letting devoted mobile companies produce games branded with Nintendo IPs, I don’t see the problem. They’d just be expanding their market without sacrificing anything from the Switch.