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Forums - Microsoft Discussion - Phil Spencer's PR guide book

Azzanation said:
thismeintiel said:
I think he usually talks about E3 being their biggest ever. Of course, it usually ends up being the same thing. And last year's was pretty lackluster.

They had the best E3 last year based on many sites

Xbox sites I'm sure. Ubisoft flat out outshined everyone last E3. 



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bananaking21 said:
Azzanation said:

They had the best E3 last year based on many sites

Xbox sites I'm sure. Ubisoft flat out outshined everyone last E3. 

Yep E3 2017 was really lack luster, so much so Ubisoft had the best conference. Found my ratings for last years e3 in this thread.

Ubisoft - 8/10
Nintendo - 6.5/10
Sony - 6.5/10
Microsoft - 6/10
EA - 2/10 

A very dull year.



That sounds about right. I'm particularly fond of his whole "we're looking into doing something a little different at E3 this year, which I'm very excited for...." spiel he does every year. Then they roll into E3 and do absolutely nothing different from every other show they've done. Good stuff.



Barkley said:
bananaking21 said:

Xbox sites I'm sure. Ubisoft flat out outshined everyone last E3. 

Yep E3 2017 was really lack luster, so much so Ubisoft had the best conference. Found my ratings for last years e3 in this thread.

Ubisoft - 8/10
Nintendo - 6.5/10
Sony - 6.5/10
Microsoft - 6/10
EA - 2/10 

A very dull year.

My rating

Nintendo : 8/10

MS   : 3/10

Sony : 2/10

Others : I don't know



Also always say "This is the most [insert something about games here] in the history of Xbox" at every E3 conference.



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Pretty much his playbook, yeah.



 

The PS5 Exists. 


Oneeee-Chan!!! said:
Barkley said:

Yep E3 2017 was really lack luster, so much so Ubisoft had the best conference. Found my ratings for last years e3 in this thread.

Ubisoft - 8/10
Nintendo - 6.5/10
Sony - 6.5/10
Microsoft - 6/10
EA - 2/10 

A very dull year.

My rating

Nintendo : 8/10
MS   : 3/10
Sony : 2/10

Others : I don't know

Sony's last E3 was better than MS's...
Ubisoft was slightly better than Nintendo that year too.

MS had Athem Marketing.... and like 40 forgettable indie games (I cant even name 1 today from that E3)
Sonys E3 was def. better than MS one.

 

old quote from E3 2017:

JRPGfan said:
Barkley said:
Ubisoft - 8/10
Nintendo - 6.5/10
Sony - 6.5/10
Microsoft - 6/10
EA - 2/10

Thats alot like my thinking (score wise too).

Ubisoft >  nintendo = sony > MS > EA.

Last edited by JRPGfan - on 17 April 2018

I would say this OP is accurate.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."

Why you gotta do Phil like that?



Not sure if this thread is praise or criticism but seeing how it's Phil, gonna guess the latter...

bananaking21 said: 

After several years of Phil being the head of MS. A lot of PR methods are really showing. So here is a quick look into good old Phil's notebook on how to PR.

 

1- always say that first party is important on twitter. And say stuff like you want to improve it and build it further. Never say something specific

 

2- say the word "games" as much as possible during interviews or while on stage. (Note: emphasis the pronunciation of the word as much as possible without looking weird)

 

3- at the start of each year, tweet something about E3 and start hyping it by saying you're "looking forward to it it" and you're "doing something different", something similar to that, without actually saying anything specific

 

3- when asked about a short coming. Always be vague, never say something specific, and try to put in phrases like "what's good for the industry" in there.

 

4- congratulate Sony every now and then, and compliment Nintendo every now and then to seem like a "nice guy"

 

5- leave the massive spinning and shit talk for greenberg. 

 

6- wear t-shirts with game logos on them (try to make them indie games as much as possible) so people thibk you give a shit. 

 

I wish someone would make a ken kutaragi thread. It would be savage. 

"1- always say that first party is important on twitter. And say stuff like you want to improve it and build it further. Never say something specific"

> How more specific would you like?

"2- say the word "games" as much as possible during interviews or while on stage. (Note: emphasis the pronunciation of the word as much as possible without looking weird)"

> Have you examples of interviews and stage presentations where Spencer says "games" "as much as possible"?

"3- at the start of each year, tweet something about E3 and start hyping it by saying you're "looking forward to it it" and you're "doing something different", something similar to that, without actually saying anything specific"

> I would think going into specifics might ruin the element of surprise there is to these conferences.

"3- when asked about a short coming. Always be vague, never say something specific, and try to put in phrases like "what's good for the industry" in there."

> Example?

"4- congratulate Sony every now and then, and compliment Nintendo every now and then to seem like a "nice guy""

> Maybe he IS a nice guy in real life?

"5- leave the massive spinning and shit talk for greenberg. "

> What has Greenberg said as of late?

"6- wear t-shirts with game logos on them (try to make them indie games as much as possible) so people thibk you give a shit."

> Maybe he DOES give a shit?

"I wish someone would make a ken kutaragi thread. It would be savage."

> Step right up!