One thing to keep in mind with Switch's lead is that it is being fueled by pre-black friday deals to a large degree. The Pokemon bundles release before then and the Diablo and Smash bundles are out now. Black Friday makes up a big, big percentage of the month though. I will say though, Nintendo is going into this month and black friday much better equipped then last time. I'm certain it will be up yoy, question is if it will beat the other two.