People tend to forget that while Nintendo's home console performance has been a roller coaster ride, they have completely and consistently dominated the handheld market since the Gameboy days. Switch is just as much a handheld as a home console. In fact - I probably use it 90% of the time in handheld/tabletop mode. So I think that's the biggest factor, along with the convenience convenience of swapping to and from handheld and console mode seamlessly, and the ability to play home console level games on a handheld (even if many of those are home console games circa 2012).
Then there's the sheer quantity of games. I think people often tend to gravitate to the consoles with the most games (PS2, Wii, Switch), especially when you factor in the steady flow of indie releases.
Oh: And finally - it is home to one of the strongest Zelda releases this side of OOT and the original.