Worth 40 bucks? This is cardboard we are talking about and not even that much in the box, it's worth 20 dollars tops and that's only cause there is other stuff included like paint and stickers and that kind of stuff, otherwise 20 bucks would still be a rip off. But then again Nintendo is the company that (successfully) convinced buyers that 32GB of internal storage in 2018 is plenty enough and fine so why shouldn't they try and convince buyers that a couple of cardboard sheets are a video game thing and that 80 bucks is a great price? Here in Europe it will be 80 euros which at current exchange rate is about 100 bucks.

But this is Nintendo so logic be damned and expect this thing to sell like a plague vaccine during a major plague outbreak.

A) You underestimate the memory of children, plus, why couldn't Nintendo follow up that commercial by airing it during commercials for kids' cartoon shows as well?
B) Do you know how much parents spend each year on their kids? For their birthdays and Christmas, the amount they spend far exceeds $380, and they will look at this for a chance to get their kids off their iPads and phones and actually doing something creative, while still playing a video game, making it easier for the kids to jump in.
C) It's the fucking Super Bowl! Most, if not all of them, are.
If I'm a company, and I have this product that is generating considerable amounts of buzz and momentum and it has the potential to become my next big thing, I'd be a fool not to take the chance. That's too much money on the table for me to ignore.

You're forgetting that the software would be worth $30 in this hypothetical argument. That leaves $10 for cardboard, rubber bands, string, etc.  Personally I think $60 for the game + $10-$20 for the kit is fine. 

Here's the question I'm asking you. How much would you pay for a build-a-toy kit, that was made up of cardboard, string, rubber bands, and reflective tape? Now how much would you pay for a 1-2 Switch style video game? Add your two answers together and you get how much you'd pay for Labo. 

Oh and even if you think the software is overpriced at $60, remember 1-2 Switch managed to sell 1.2 million at $50. And 1-2 Switch was a joke of a game. Labo actually looks like it could get a 75-79  metascore, and be a hit with kids. 

There's also a game included. A game + cardboard + extra stuff for €70/80. That's a perfectly normal price.

I could easily see Nintendo putting Labo on sale for $50 a pop on black friday. Toys R' Us would be nothing but a massive stampede of parents try to get the new Tickle Me Elmo.

I purchased a puzzle for my Mom for Christmas. That puzzle cost $40.00

There were also puzzles in the store that cost like $80.00-$100.00
These were not even the 3D puzzles. Guessing they could be more.

Did you guys know that those puzzles were made entirely of gold, thus their price was justified? No, no they weren't. They were made of essentially cardboard.

Is it that hard to see the price? The kids/parents will be getting essentially a 5+ hour puzzle that at the end you get to play with.

Any other overpriced items you want to compare it with?

Lego sets maybe? $80+ for cheap plastic!

Do a quick google search of "cardboard toys". $30-50 is pretty common and those dont include a video game with them.

you get only the bad ones of you don't spend at least 100$ though !