While that was not the period you mentioned in your original post (and not the period I was talking about either), and I think a two month period is way to short to draw any meaningful conclusion from, it's up 4% since BF2's release, vs 7.1% for Nasdaq and 8.2% for the S&P 500 in the same period.

Yes, it mattered. Did you think the point was to bankrupt EA?

The point was to push back and regulate lootbox gambling practices. The regulation isn't in, but there has definitly been pushback and i doubt anyone can just bring them in again without backlash.

It's adorable to think that the public outrage at one of their games, would somehow completely cripple the company and put them out of business. It was never going to happen. EA are too big to collapse in a single day/week/month.

My post addressed a potential reason why EA's stock is back on the rise, yours added nothing...maybe its your post that is the worst?  I mean if you want me to spell it out for you...

FIFA 18 is far exceeding what was sold on the Wii U so that means that EA has reason to put it on the Switch.  The extra sales means extra revenue they did not received back in gen 8 with either the Nintendo 3DS or Wii U.  The game is a watered down version compared to those released on other systems.  It being custom means that the budget for the game will be lower than that of its competitors.  Lower budget with higher sales = sales expansion = higher stock price.  Wii U only had the first year of 3rd party support which was immediately cut afterwards (hence the Wii U bad taste) and the list wars on this site in particular for current/upcoming switch games often feature games like FIFA 18, DOOM and LA Noire to name a few.  Hopefully this will make it so that you can contribute more instead of trying to troll comments that you happen not to like.   

It hurt them but a long as Fifa does what it does every year they are unkillable.

Disney got pissed, it hurt their rep with them and sales underwhelmed and they did shut of the loot boxes costing them big on the game.

EA's stocks were always going to rebound so long as they hold on to those licenses and monopolies, but it had an undeniable impact on sales that will likely have them changing their approach going forward. This was never going to be abandoned completely from one major incident, but you can be sure people will be watching hawkishly going forward.

These things don't change overnight, but as we've shown with DRM's and one-time codes for online access, continued bitching can end the worst practices. Frankly, the rejection was a happy surprise to me as I'd seen such nonsense leaking into games for a while now, and the situation calls more for guarded optimism than pessimism in my opinion as far as lootboxes and pay-to-win infiltrating the industry is concerned.

EA, though, will continue sucking, and just as LJN did long ago by pouncing on every movie-exclusive-license for their garbage games, EA will continue on by virtue of those exclusive licenses (NFL, FIFA, Star Wars) that are guaranteed to generate sales regardless of quality.

these things don't correlates as you say... I'm trading stocks for a living and if it was this simple, i would be rich by now... The drop was triggered by the back lash but the market has so many things going that that fact can't hold the price down for long, it would have to be more serious, and it could turn out to be serious but we will only know after the quarterly report. See the Volkswagen Dieselgate, that was a much bigger issue and the stock recovered fully already or the more recent Intel meltdown security bug, the drop was "light" and I see the recover happening within a month without them to provide a new immune product to the market...

Internally EA could already changing their ways and changing their future games or not, we not knowing it's just "Business as usual".

Okay, but I prefer the Ray Harryhausen release:

OT - EA didn't get any of my money.

Oh well.
I never buy EA games. So I don't care.

It’s ok it’s good their stock goes up. A lot of ETFs and mutual funds have EA so for their sake I hope EAs stock goes up. I hate Apple but through my etfs I invest in them so I don’t want Apple stock to go down either.