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Kimishima hopes to sell over 20M Nintendo Switch units next FY.

Forums - Nintendo Discussion - Kimishima hopes to sell over 20M Nintendo Switch units next FY.

Fight-the-Streets said:
Look at the platform totals http://www.vgchartz.com/analysis/platform_totals/ Nintendo never made good numbers for home consoles in Europe compared to the North American market. Even the Nintendo Wii sold significantly less in Europe. Now, compare the NA and Europe numbers of Sony's home consoles. Europe always sold on eye level. The majority even sold actually better (PS2, PS3 and PS4 so far). Pretty interesting, right?

One reason why the Playstation brand is so successful in Europe is because people over here have not much interest in the Xbox brand (except UK). If you want to buy a cutting-edge console and you basically have only one option, well, guess what, you will opt for that one option. (Xbox is no real option as it has no real acceptance in the mass market in Europe and 9 out of 10 of your friends you play online with will have a Playstation. Back in the days, N64, Saturn, Dreamcast and Gamecube weren't real options as well because they were all flawed in one or more departments - they all were, together with the original Xbox, just niche consoles).

Nintendo really needs to start a huge marketing offensive in Europe to bring that numbers closer to the NA market. Currently, the European market still just consists only of UK, Germany and France really. The rest of Europe have either a too small population (Scandinavia, Benelux, Austria, Ireland, Switzerland) have a weak buying power (Italy, Spain, virtually all EU countries which don't belong to old Europe + Turkey) or are a combination of both (Portugal, Greece). They are just good for some pocket money. Of course, the combined amount of pocket money made from all those countries is still something.

Nintendo was never competitive in Europe all the way back to the third generation. The Sega Master System outsold the NES despite the NES dominating the US and Japan. It's no surprise that Nintendo's systems have done the best there. 

Sony's rise in gaming had more to do with them removing the licensing requirements from and Sony was able to leverage the company's larger asset pool. When Sega was beaten, Sony took the market from them.

Nintendo does well in some European countries (like France) and poorly in others (like the UK). I don't see that changing unless Nintendo can create a new megahit that appeals there or hope the Switch takes off like the DS did. Europe, in general, doesn't have the same iconography with Nintendo as other regions do, and Nintendo relies heavily on that. Not to say this will hurt Nintendo's ability to sell 20 million. It's more why they struggle compared to Sony systems. 



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RolStoppable said:
Podings said:
It'd be weird if he DIDN'T hope for that, after the official announcement that they will be manufacturing 30 million during that time.

There was no official announcement of manufacturing numbers. As usual, that was a rumor.

Well, true. It wasn't an official announcement. But it was reported by the Wall Street Journal, and it IS very likely to be true.

If they announce they hope to sell 20 million, they're likely aiming even higher than that internally. And for that to make sense, they really do have to produce those 25-30 million.



VideoGameAccountant said:
Fight-the-Streets said:
Look at the platform totals http://www.vgchartz.com/analysis/platform_totals/ Nintendo never made good numbers for home consoles in Europe compared to the North American market. Even the Nintendo Wii sold significantly less in Europe. Now, compare the NA and Europe numbers of Sony's home consoles. Europe always sold on eye level. The majority even sold actually better (PS2, PS3 and PS4 so far). Pretty interesting, right?

One reason why the Playstation brand is so successful in Europe is because people over here have not much interest in the Xbox brand (except UK). If you want to buy a cutting-edge console and you basically have only one option, well, guess what, you will opt for that one option. (Xbox is no real option as it has no real acceptance in the mass market in Europe and 9 out of 10 of your friends you play online with will have a Playstation. Back in the days, N64, Saturn, Dreamcast and Gamecube weren't real options as well because they were all flawed in one or more departments - they all were, together with the original Xbox, just niche consoles).

Nintendo really needs to start a huge marketing offensive in Europe to bring that numbers closer to the NA market. Currently, the European market still just consists only of UK, Germany and France really. The rest of Europe have either a too small population (Scandinavia, Benelux, Austria, Ireland, Switzerland) have a weak buying power (Italy, Spain, virtually all EU countries which don't belong to old Europe + Turkey) or are a combination of both (Portugal, Greece). They are just good for some pocket money. Of course, the combined amount of pocket money made from all those countries is still something.

Nintendo was never competitive in Europe all the way back to the third generation. The Sega Master System outsold the NES despite the NES dominating the US and Japan. It's no surprise that Nintendo's systems have done the best there. 

Sony's rise in gaming had more to do with them removing the licensing requirements from and Sony was able to leverage the company's larger asset pool. When Sega was beaten, Sony took the market from them.

Nintendo does well in some European countries (like France) and poorly in others (like the UK). I don't see that changing unless Nintendo can create a new megahit that appeals there or hope the Switch takes off like the DS did. Europe, in general, doesn't have the same iconography with Nintendo as other regions do, and Nintendo relies heavily on that. Not to say this will hurt Nintendo's ability to sell 20 million. It's more why they struggle compared to Sony systems. 

Sony has always had a bigger (budget wise) and better marketing push in Europe. When you look at for example their presence at football games, almost every match with perimeter board advertising has Sony's products on them. The old electronics branding association in Europe is also strong, it stood for quality in Europe for a long time. It's  hard to beat that when it's so ingrained. However, Nintendo doesn't do nearly enough as advertising in Europe as in NA and Japan. There are very little tv commercials here for the Switch, and no movie theater or football match advertising. Those three are very important for them if they want to succeed.




Totally possible if Nintendo can maintain this momentum. Smash 5 and Pokemon oughta do the trick.



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Why did switch get almost outsold in the least two global hardware weeks by xbox?



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Ajax said:
Why did switch get almost outsold in the least two global hardware weeks by xbox?

Massive discounts (S model was as low as $189) and Xbox One X just released a few weeks earlier.



When the herd loses its way, the shepard must kill the bull that leads them astray.

I honestly think this would be a better prospect for the Switch's third year. Historically Nintendo consoles have done their best during their latter years rather than their early ones.



cosmic_drift said:
I honestly think this would be a better prospect for the Switch's third year. Historically Nintendo consoles have done their best during their latter years rather than their early ones.

You sure about that?



When the herd loses its way, the shepard must kill the bull that leads them astray.

20 millions? Then the PS4 will probably sell 30 millions



zorg1000 said:
cosmic_drift said:
I honestly think this would be a better prospect for the Switch's third year. Historically Nintendo consoles have done their best during their latter years rather than their early ones.

You sure about that?

Nintendo console sales usually hit their peak during second or third year, and then begin to taper off around the fifth year.

Here is a chart for the 3DS:

https://www.statista.com/statistics/262074/worldwide-sales-of-the-nintendo-3ds-since-2004/

And one for Nintendo home consoles:

https://www.statista.com/statistics/227012/lifetime-unit-sales-of-nintendos-home-consoles/