Ka-pi96 said:
Barkley said:
Huh? Why are you blaming Sony/MS for the price Activision set? It's not "their" price.
There are reasons thrown around for why many digital titles are priced so highly, but in the end it boils down to... enough people are willing to pay it.
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Activision set the same RRP for physical retailers. But they're all like "nah mate, we gotta sell it lower than that to beat Amazon, Game, Tesco etc". Sony/MS couldn't care less about that because they haven't got any digital competition. So yeah, I'm blaming Sony/MS, they are the retailer in this case...
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It doesn't matter how much competition they have or how many digital stores there are, the publisher has direct control of digital prices, unlike physical.
Physical they sell the product to the retailer, who then sell it on, and thus can choose the price.
Digital they sell their own product directly to the consumer, just using the digital store platform to do so. The digital store has zero-say on pricing.
Digital: Activison sells directly to consumer through a third-party service (psn/steam/xbl)
Physical: Activison sells to a retailer, who then sell it to a consumer however they wish.