I'd like to point out that Sony won't cut the price of the PS4 based on the Amazon charts. I've been saying for the longest time now that Sony will cut the price of the PS4 this year (fiscal year), not because of some silly list and console 'race' but because it will be part of their ongoing strategy. People asked 'why' but now the PS4 is well behind in the Amazon charts, they're also calling for a price cut. That's a knee jerk reaction.
Sony have a target for the fiscal year. If that target is within grasp, regardless of whether they sell more or less than their competitors, they'll hold off cutting the price for as long as possible but that doesn't change the fact 'now is the time' for that price cut. It has NOTHING to do with the other consoles and everything to do with how Sony as a business works.
Stop thinking in the short term and start thinking in the long term. Start by considering what games Sony have coming next year and what bundles and deals Sony have for this year.
Exactly, glad to see many people in this thread with logic. If Sony sell as much as they think they'll sell, they'll leave a longer term price drop to prop up slower running months when sales don't do as well. They'll do offers obviously because thats what the bottom tier product is now about but bundles are still their way of trying to push the price up, rather than doing the fire sale concept that MS have done over the years, which has just left the Xbox brand tainted and up until now the Xbox One doing rather poorly this year.
Sony don't need to react because of one months amazon charts (which to be fair they haven't been looking like they were doing that great for a few months, but were massively ahead of XBOX and only slightly behind Switch, so I don't think Amazon is showing the true picture at the moment, its a bit muddier than that.
I hope all do well this Christmas, but lets not do what happens every year and a few panic and say Sony need to drop the price. I hope they drop the price because I would like a 2nd Pro, but they've had a great year, and next year will also be fantastic.