The King has returned. Long live the king.  

To be honest, im honestly surprised that Sony wont be cutting the price of the PS4 PRO.

That was basically the most obvious strategy against the newly released Xbox One X.

This is interesting...

I don't know how big the stocks of the Pro are, but they can't be too big, considering it has supply issues in some regions. With that in mind, Sony probably doesn't want to cut the price just to make it compete in a single region

Switch is killing it!

I've been saying for months that they wouldn't.  Sony is not interested in winning a holiday pissing contest.  They are up YoY, that's the important thing to them.  They aren't going to sacrifice potential profits in hopes of defeating a new console in its launch month.  This isn't the first time this gen MS has gone all in to win November and possibly December.  Sony didn't respond then, unlikely to respond much more now.  Now if the Xbox One X unexpectedly revives the Xbox brand and isn't just a temporary improvement, then expect to see a response.  But I doubt that will happen.  Power was a nice little marketing bullet point for Sony in 2014, but the real reason PS4 has beaten Xbone is the strength of the PS brand, built up by numerous acclaimed exclusives and a very, very wide range of 3rd party relationships that bring in superio variety.  The Xbox One X changes none of that.  

Technically, there weren't any actual deals for the Pro.  A store, I believe it was Target or Best Buy, usually has a 15% off on electronics for Cyber Monday.  Amazon matched it, too.  If they do the same thing this year, you should be able to get the Pro for $340, again. 

Though, I will say I'm surprised Sony didn't at least offer a BF deal for the Pro, lowering it to $349.  I guess they aren't worried by the X, at all.  I think they figure that most of the sales are just going to existing owners, while they are more concerned about getting new owners and therefore extra revenue streams from more game and Plus purchasers.  Then, they will begin to dominate next January, anyway. 

And it seems they are right, especially on the former.  Even with all the new X/S sales, if you look at the Top 20, HW excluded, 10 are PS and 4 are Nintendo, leaving MS with only 2 for Xbox. 

See above.  They are definitely mixing things up with a $199 PS4 for an entire week, though.  I'm guessing they got a ton of those bad boys ready if they are going to keep them available for a week, considering a PS4 that cheap is going to fly off of shelves.

Sony is playing the long game. They aren't going to react to XOX unless it starts o affect PS4 sales, and they aren't going to come to that conclusion based on a holiday launch month.

I'd like to point out that Sony won't cut the price of the PS4 based on the Amazon charts. I've been saying for the longest time now that Sony will cut the price of the PS4 this year (fiscal year), not because of some silly list and console 'race' but because it will be part of their ongoing strategy. People asked 'why' but now the PS4 is well behind in the Amazon charts, they're also calling for a price cut. That's a knee jerk reaction.

Sony have a target for the fiscal year. If that target is within grasp, regardless of whether they sell more or less than their competitors, they'll hold off cutting the price for as long as possible but that doesn't change the fact 'now is the time' for that price cut. It has NOTHING to do with the other consoles and everything to do with how Sony as a business works.

Stop thinking in the short term and start thinking in the long term. Start by considering what games Sony have coming next year and what bundles and deals Sony have for this year.

Relax.

What you think Sony just rushed this offer out... these things are planned well in advance. It's obvious they are going to go for best value up against the XBX because its expensive. Why do you think they are pushing Pro adverts now, and offering good included deals. Consumer goes I can buy a XBOXB console or I can buy a Sony console and VR, or a Sony console and 4 games etc - so much better offer.

Sony may drop the price a bit on the pro, but they know they probably don't need to, MS are selling mainly to upgraders like they did with the S, they won't panic.

3 hours since last update.

HARDWARE:
#08 NS Neon (up 4)
#13 XB1X Scorpio (down 2)
#15 NS Grey (up 2)
#26 XB1X (down 1)
#28 SNES Classic (up 1)
#48 XB1 (same)
#51 XB1 Battlefield (down 2)
#56 PS4 Fool's Edition (up 4)
#68 PS4 Star Wars (up 3)
#70 PS4 Pro (same)
#84 PS4 COD (down 12)
#89 N2DSXL (up 2)
#91 N3DSXL SNES (up 3)

SOFTWARE (Pre-orders Only)**:
#04 3DS Pokemon Ultra Sun (same)
#05 3DS Pokemon Ultra Moon (same)

Does not affect this month: *
Software outside of the month only gets added if it's in the top 20: **

PS4: 4 in the top 100 / 0 in the top 50 / 0 in the top 20 / 0 in the top 10 / 0 in the top 5
XB1: 4 in the top 100 / 3 in the top 50 / 1 in the top 20 / 0 in the top 10 / 0 in the top 5
NIS:  2 in the top 100 / 2 in the top 50 / 2 in the top 20 / 1 in the top 10 / 0 in the top 5