SpokenTruth said:
AlfredoTurkey said:
Sega, back in the day, did something similar and had to overcome a much greater deficit so, it's possible. But I don't think Microsoft wants it badly enough. For whatever reason, I think they're content right now where they're at in console gaming.
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I think you have that backwards. Sega Genesis/Megadrive launched with a 2 year headstart over the SNES but the latter outsold the former by a good margin.
Genesis/MegaDrive: Japan - 1998 US - 1989 Euro - 1990 Sales - 30 million
SNES: Japan - 1990 US - 1991 Euro - 1992 Sales - 49 million
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When Tom Kalinski took over at SOA in 1990, Nintendo hardware (home console) had over 90% marketshare in the US. By 1993, that had dropped to under 50%. The Genesis was on the market for two years before SNES, but only had around a 6% share of the market.
If Microsoft wanted to, they could hire the right marketing team, throw enough money around and truely compete. The blueprints are there. But again, do they want to? My guess is no.