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Forums - Sales Discussion - Japan second biggest console market again

palou on 29 September 2017
Johnw1104 said:
palou said:

He's counting the European countries as seperate countries, otherwise, mainland Europe would be well ahead of either.

 

Generally, UK is counted as being in the same "market" as the rest of Europe.

 

For homeconsoles, the order is USA - Europe - Japan

 

For handhelds, it's the exact opposite.

Are you sure? Just looking at the current gen (excluding the Switch) it seems like the US and Europe are very close, with the US having more sales overall... rounding to the nearest million for simplicity's sake:

-In the US, ~20 million PS4, 17 million for the Xbox1, and 6 million for the Wii U, adding up to around 43 million
-In Europe, 25 million PS4, 8 million for the Xbox1, and 4 million for the Wii U, adding up to about 37 million

Looking back to the Xbox360/PS3 split, the US bought about 72 million consoles to Europe's 61 million consoles. The combined totals of 3DS and PSV sales for the US and Europe are ~22 and 23 million respectively, which brings this gen's totals to ~65 million (US) and 60 million (Europe).

Essentially, it looks like the USA and Europe markets are almost the same, with the US selling more consoles and combined consoles/handhelds than Europe while Europe has a very slight edge in handhelds. Really, it seems like they're just about equal.

Yes, they're close, but I got the order right, no? ;)

 

The big difference is of course the japanese market. 6 million above Europe in handhelds, but brutally outperformed in terms of consoles.

 

It's kind of interesting, though - the Switch is selling like a home console in Europe/the US, but gets numbers of a handheld in Japan. The Hybrid concept seems to adapt positively to all markets, giving the Switch some excellent potential, worldwide.



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Bofferbrauer2 on 29 September 2017
DonFerrari said:
Bofferbrauer2 said:

Not just because of Xbox, but especially because of PS4, too

PS4 is flat at best in the US yoy while it is thriving in europe, where record sales are being made. Last year the diffence between US and Europe in PS4 sales was 1.5 million in favor of europe, right now europe is already leading by 1.8 million, and that gap is growing fast

Also, Xbox is weak in the US, but not so much in europe, where it looks like it could be it's best there yet, even without the Xbox ONE X

One reason is that the console market shrank much faster in the US last year. There, the whole market shrank by 2.4 million compared to just half of that in Europe, brining them pretty close together. Now with the PS4 reaching new heights, which benefits Europe more than the US, it's enough to actually surpass the old leader. For how long, that's what we will see...

 

As market matures, and it being rich enough and having a lot more people in it, it's expected that the trend for Europe as a whole to be a bigger market for VG than USA will happen.

Well, what's holding up Europe from overtaking the US for so long is that PC gaming (or computer gaming in general during the 80's and early 90's) has always been big there. Otherwise Europe surely had surpassed the US a long time ago already. It's also the reason why handhelds edges out US - can't take a PC as easily with you



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Farsala on 29 September 2017

Japan has double the population and a richer history in video games. So I would hope it sold more consoles xD.

But I guess most of the $ is reflected in it being a massive mobile gaming country.



Kerotan on 29 September 2017

Just shows you how silly people are when they are super negative about the health of the japanese gaming market. And ps4 sales too. If they are bomba in Japan then what does that say about the UK!



VGPolyglot on 29 September 2017
Kerotan said:
Just shows you how silly people are when they are super negative about the health of the japanese gaming market. And ps4 sales too. If they are bomba in Japan then what does that say about the UK!

Again, Japan has a much larger population than the UK.



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Kerotan on 30 September 2017
VGPolyglot said:
Kerotan said:
Just shows you how silly people are when they are super negative about the health of the japanese gaming market. And ps4 sales too. If they are bomba in Japan then what does that say about the UK!

Again, Japan has a much larger population than the UK.

And has many other factors to consider which result in mobile gaming being far more popular then normal and handheld gaming too.  



Green098 on 30 September 2017

Plus those 20 million 3DS's for Japan...



Ruler on 30 September 2017
VGPolyglot said:
Kerotan said:
Just shows you how silly people are when they are super negative about the health of the japanese gaming market. And ps4 sales too. If they are bomba in Japan then what does that say about the UK!

Again, Japan has a much larger population than the UK.

https://newzoo.com/insights/rankings/top-100-countries-by-game-revenues/



Why i left PC gaming

 

(2015) Question for PS4 owners: if the situation would be reverse? would you still play on PS4?

(2015) The "I don't care PS4 is the most powerful console" thread

VGPolyglot on 30 September 2017
Ruler said:
VGPolyglot said:

Again, Japan has a much larger population than the UK.

https://newzoo.com/insights/rankings/top-100-countries-by-game-revenues/

OK, I should also mention that the per-capita income of the two countries are similar.



DonFerrari on 01 October 2017
Rem87919394 said:
Pretty much everywhere it's NA, Europe and JP. Compared to the other two. Japan is a smaller market. Just look at the sales. Mobile gaming is king there. I don't live in Japan and don't speak Japanese so I could less about the Japanese market

So every company could just decide that they will only sell in their own country? Silly.

Jumpin said:
AngryLittleAlchemist said:

Well Europe isn't a country ... so comparing it to Japan would be unfair ...

EU is a market though. So it is perfectly fair when describing markets.

The US is technically part of the North American market, but we refer to it as the US because sales in the rest of the NAFTA region are almost non-existent being that they are developing countries which live almost completely off of tourism and booze export.

There is no fairness or hard definition. Companies can define their markets at size and criteras they want, may be a state, region on a country, several countries, continents, etc.

Usually agreggating as much area as possible on similarities on strategy for product sales.

Bofferbrauer2 said:
DonFerrari said:

As market matures, and it being rich enough and having a lot more people in it, it's expected that the trend for Europe as a whole to be a bigger market for VG than USA will happen.

Well, what's holding up Europe from overtaking the US for so long is that PC gaming (or computer gaming in general during the 80's and early 90's) has always been big there. Otherwise Europe surely had surpassed the US a long time ago already. It's also the reason why handhelds edges out US - can't take a PC as easily with you

I dunno much about the PC market in EU, but I'll believe in you.



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