errrr........

While Apple may currently be a threat to dedicated gaming system manufacturers, I don't think this will last forever. It is too intense a position for starters and there's only so much you can do with their set-up until it becomes boring to the consumer. I think Apple's reign over gaming will eventually end, and it might happen in a dramatic fashion as well.

Easy come easy go.

Guys, Apple entered the gaming industry with the advent of the app store. lol. They're the owners of the number one gaming device on the planet RIGHT NOW.

So my question is... why would they release ANOTHER product to sit under our TVs that wouldn't even begin to compete with another product that is selling way, way better?

Good point. Circumvention. After they lost the PC space other opportunities opened up with cellphones.

I didnt know they were mac only before Halo. Interesting. 

Didn't realise that Apple owned Android?

They don't, and depending how you look at it, they don't have to for his statement to be true. Reading the article, you'd realize that not even Google owns android, and in terms of revenues from games, Google doesn't come close.

I think the whole point was finding some success with games in general. The cellphone market is quite a threat and even Nintendo took notice.

Don't see it happening, or being very successful if it does. The console market, as large as it is, can realistically only sustain a finite number of platforms, and three major consoles at once is pretty much the limit before the sales start to become too small for a platform to be competitive. In addition, Apple doesn't exactly have the best reputation when it comes to gaming, so a lot of people would likely be vary of them putting out a console.

The only way I see this happening is if Microsoft steps down from the console market, which would free enough space for a new company to try their hand at it, and I doubt that'll happen any time soon either.

Maybe read the OP? "why would Apple do that" is a tired argument, when they're getting into all sorts of markets like watches, headphones and cars, the idea of them entering the console business shouldn't be shocking. Consoles and the products they sell aren't mutually exclusive. Apple TV can serve as a true console with some beefier specs. Why is Apple willing to spend billions on exclusive TV shows when they have all of the streaming services on their devices already, and just leaving consoles aside for a moment: is it me or is getting 100% of the revenue better than the 30% cut they get now?

I think you should stop looking at it from console war goggles, but realize Apple seriously is lacking a capable, competitive device under the TV.

This is another thing most gamers mistakenly repeat. Of course sales are gonna be lower than smartphones, because you sell consoles to a household, often with multiple people, it's not an individual product like smartphones, they realize that better than you. TV sales are lower than smartphones, there is less demand for them. Besides, it's not all about selling single hardware and thats it, Sony is making more money than they ever did during the PS2 era. PS4 hardware sales help, but a big contribution to that is PSN.