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Forums - Gaming Discussion - Apple should turn the Apple TV into a console

Soundwave said:

Apple isn't interested in gaming, it's not big enough of a market for them. 15-20 million consoles/year is small potatoes for them, they ship that many iPhones in a slow quarter. They could easily compete in this sector though they would get tons of third party support and they can easily out market Sony/Nintendo/MS.

AppleTV ships 6-10 million/year and Apple seems content with that, AppleTV is not a major product for them, though it could be if they really wanted to push it. 

It's not needed though IMO, too much competition in gaming is actually a bad thing IMO, platforms need room to breathe in order to grow if you have like 5 different platforms it just creates oversaturation in the market and confusion among consumers. It's not ideal, game platforms are not just regular products they are a format in effect, having too many is not good for the business as what you basically end up with is weakened reach for all of them fighting over a small market. And for developers it's not good to have to make like 5 different versions of each game. 

Honestly didn't expect to see this from someone like you.......

Not big enough a market for them?

Don'y you know how the gaming market works? you Really think selling 15-20M new consoles every year is nothing? You forgetting that the money comes from the games sold? Can you imagine an apple TV console that has its own online service, tied to itunes and their movie store and all the other stuff apple can no doubt get away with doing cause they are apple and people will blindly buy it?

Only real reason I don't see apple doing it is simply cause the competition in that market would be extremely stiff.



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Soundwave said:

Apple isn't interested in gaming, it's not big enough of a market for them. 15-20 million consoles/year is small potatoes for them, they ship that many iPhones in a slow quarter. They could easily compete in this sector though they would get tons of third party support and they can easily out market Sony/Nintendo/MS.

AppleTV ships 6-10 million/year and Apple seems content with that, AppleTV is not a major product for them, though it could be if they really wanted to push it. 

It's not needed though IMO, too much competition in gaming is actually a bad thing IMO, platforms need room to breathe in order to grow if you have like 5 different platforms it just creates oversaturation in the market and confusion among consumers. It's not ideal, game platforms are not just regular products they are a format in effect, having too many is not good for the business as what you basically end up with is weakened reach for all of them fighting over a small market. And for developers it's not good to have to make like 5 different versions of each game. 

6 to 10 million Apple TV Units?? I honestly did not think it is that high.  Are you sure of this? I thought it was somewhere in the range of 3-5 milion.  I could be wrong...



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Gamertag:  GamertagOz70

I don't think Apple could do it.
They don't have the artistic vision to make deep games.
Look at Microsoft, they are only able to produce the same games over and over again.
Apple would probably be worse.

Though I could be wrong.



sethnintendo said:
S.T.A.G.E. said:
Apple would be in the gaming race if Microsoft didn't take halo from them. No point.

Why would Bungie develop a game solely for the Mac in the 90s?  No one gamed on Macs in the 90s and barely anyone does now.  Everyone went to PCs during the late 80s and 90s.  Back then it would take a game a year or more to port to Mac (if ever) because there was such a low install base. 

Is this facetious?  Bungie was a very prominent exception to this rule.  The first time Bungie demonstrated Halo publicly was at MacWorld Expo in 1999.  For pretty much the entire decade before that they were a Mac-first developer (Minotaur, Pathways into Darkness, Marathon).



Apple likes it's massive profit margins on it's hardware, so it would probably be at a distinct disadvantage on device pricing verses the Xbox One, Playstation 4, Switch and Nintendo 3DS.

Other than that... Apple is probably one of the few companies with the financial, industry and developer backing to pull it off, the others being Google and possibly Amazon.

Would I buy one? Maybe. It all comes down to Price/Performance/Features/Games, which is why I have never owned an Apple product.



--::{PC Gaming Master Race}::--

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I am all for Apple entering the console market. I would love to see them come in a shake things up, and truly deliver the all in one home computing center. They are probably the only company that could get away with making a $1000 console, but it would have some justification because they would actually, give you the power to do every day tasks on it with ease. In my opinion, a super optimized central computing system would round out their line-up of devices.

I don't think they would have any issues picking up all 3rd party support, plus they would carry over a lot of iOS only developers. The only thing I am not sure of is if they would have a 1st party. The lack of artistic content always been my biggest gripe with Apple. It does look like they are trying to start to build in house content now though, so perhapps in the future, they will start to open the doors to industry leading creators, to make big budget projects exclusive to their ecosystem.

At any rate, I would love to see Apple enter both the Console, and handheld space. I think they would finally deliver a console that can achieve Ken Kutaragi's vision for home computing, and also finally deliver the cellular enabled handheld, that Sony and Nintendo have seem to be incapable of.



Stop hate, let others live the life they were given. Everyone has their problems, and no one should have to feel ashamed for the way they were born. Be proud of who you are, encourage others to be proud of themselves. Learn, research, absorb everything around you. Nothing is meaningless, a purpose is placed on everything no matter how you perceive it. Discover how to love, and share that love with everything that you encounter. Help make existence a beautiful thing.

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10/03/2010 

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Intrinsic said:
Soundwave said:

Apple isn't interested in gaming, it's not big enough of a market for them. 15-20 million consoles/year is small potatoes for them, they ship that many iPhones in a slow quarter. They could easily compete in this sector though they would get tons of third party support and they can easily out market Sony/Nintendo/MS.

AppleTV ships 6-10 million/year and Apple seems content with that, AppleTV is not a major product for them, though it could be if they really wanted to push it. 

It's not needed though IMO, too much competition in gaming is actually a bad thing IMO, platforms need room to breathe in order to grow if you have like 5 different platforms it just creates oversaturation in the market and confusion among consumers. It's not ideal, game platforms are not just regular products they are a format in effect, having too many is not good for the business as what you basically end up with is weakened reach for all of them fighting over a small market. And for developers it's not good to have to make like 5 different versions of each game. 

Honestly didn't expect to see this from someone like you.......

Not big enough a market for them?

Don'y you know how the gaming market works? you Really think selling 15-20M new consoles every year is nothing? You forgetting that the money comes from the games sold? Can you imagine an apple TV console that has its own online service, tied to itunes and their movie store and all the other stuff apple can no doubt get away with doing cause they are apple and people will blindly buy it?

Only real reason I don't see apple doing it is simply cause the competition in that market would be extremely stiff.

All of this is happening already, on the iPhone, the iPad, and to a lesser extent, on Apple TV. The truth is that Apple would rather have a successful freemium/ads-based game on iPhones than a successful AAA 60 dollars title on Apple TV.

20 million Apple TVs is nothing compared to the billion iPhone and iPads that are already sold to customers. In addition, when it comes to revenues from hardware, Apple would rather sell more 10 million iPads/iPhones a year than 30 million more Apple TVs a year. Apple TV isn't a money maker for them and it serves as a small part of a much larger ecosystem. 

Finally, Apple is the leader in the biggest gaming sector without them even trying. Can they make more money if they started gunning for the traditional gamer? Sure, they can, but even if they do it, it won't happen with Apple TV. I think releasing official Apple-made-Switch-like controllers and a dock for iPads makes more sense for the company than making a tradtional gaming console, moreover, it would fit their "mobile first" business strategy in a way tradional consoles won't. Nintendo has already proven a hybrid can work, and thanks to the success of the Switch, third parties will port more games to ARM based-systems, a small serious push from Apple in the form of "official Switch like controllers" and we might see those same games on the App store with little efforts from Apple (on considerably more capable hardware, one might add).



It's about iPhone 8.

Is A11 SOC more powerful than PS4 ?



sethnintendo said:
S.T.A.G.E. said:
Apple would be in the gaming race if Microsoft didn't take halo from them. No point.

Why would Bungie develop a game solely for the Mac in the 90s?  No one gamed on Macs in the 90s and barely anyone does now.  Everyone went to PCs during the late 80s and 90s.  Back then it would take a game a year or more to port to Mac (if ever) because there was such a low install base. 

Bungie was making halo for Apple. Look it up. Steve jobs announced it and not soon later Microsoft bought bungie and the ip. If Microsoft hadn't walked into the gaming industry with halo they more than likely would not have been accepted. Halo was supposed to be apples proving grounds that macs could be seen as competent gaming machines. This is why I think they won't be coming to console gaming anytime soon. I believe it was stated that Apple wanted halo to be made as an independent contract and bungie wanted to be purchased.



Oneeee-Chan!!! said:

It's about iPhone 8.

Is A11 SOC more powerful than PS4 ?

CPU probably yes.
GPU definitely no.



--::{PC Gaming Master Race}::--