"Right now if you want to play FIFA in the United States, it will cost you $460," Evenden said. "You have to buy the game; you have to buy the console. In a streaming world, it could be $9.99 a month. The commercial details have to be worked out, but whatever number it ends up at is very much less than $460. So that extends your market, because all you need locally is literally a smart TV."
He forgot to mention the fact that you need a controller. A controller that can actually communicate with the TV or streaming device. To my knowledge no controller does this besides the shitty controllers that are included with streamin devices.