I guess if Atari prices the unit to be profitable at launch and they are modest in their sales expectations and it has a large library of classic games available day 1 then probably enough people will buy it to make it a financial success. Doesn't look like it is a new player in the console mass market though. But why not find a niche in which it can do well enough to have justified the move.

Actually, Sega isn't really Sega anymore. They merged with Sammy in 2004 because they had been losing money for almost ten years straight.

https://en.wikipedia.org/wiki/Sega_Sammy_Holdings

Yes Vivendi is the one trying to take over Ubisoft. Infogrames doesn't exist anymore, well it does, but its called Atari now.

Atari has been gone for 30 years. Infogrames bought them in the 80s. Infrogrames a few years ago changes it's name to Atari. It's as much the real Atari as THQ Nordic is the real THQ.

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Also this has already been confirmed a mini console. It's same thing as that Madcatz mini console or Ouya. Does anyone care about a mini console?

Well, Apple did before, and failed spectacularly: https://en.wikipedia.org/wiki/Apple_Pippin

Even the OUYA did better than this

Yeah, but that was Apple when they were in a bad spot financially, and not doing very well. I'd still like to get the console myself, but I don't have the money for it!

A) this is not really Atari. This is the Atari name that's traded hands multiple times (Infrogames? then bought by some individual with a team of like 10 people?)

B) this is a company (again not really Atari besides the branding) that only has a few million dollars in revenue, they can't develop anything beyond a standard box that can download some simple games

C) don't get overhyped, this is not a traditional 'entry' into the console market- this is more in the vain of the NES Classic with the possibility of potentially allowing downloads of other simple games (mobile level most likely)

and

D) for the last time, Atari has been dead for a long time in all realistic sense, and the majority of signifcant games you see with their branding in the last decade or two have nothing to do with this company

as someone else mentioned, it would take a mammoth company to attempt to enter a market like this. This is not even at the level of something like a Ouya attempt.

Not trying to be a total hater, but have been seeing a lot of threads on the internet the past day like the OP's and it gives the false indication (click baitey) that Atari actually still essentially exists and is 'entering the console market'. Which is false, unless you considered Flashbacks or Retropies as 'enterting the market'

Atari as they were once known has been dead since the failure of the Jaguar, their last attempt at reviving their efforts in the industry which resulted in the company folding. Also, as far as I know, historically Atari software and Atari hardware were two different companies (not sure where that has ended up today). Not to mention, Atari never really had much of any IP themselves.

-lets out breath-. Anyway. Cool looking little box but this should be considered an NES Classic sort of thing (without the levels of fandom), not some sort of comparison to the contemporary game market 

to be fair that was in an era before Apple had become the juggernaut that it is today (transitional in the 2000s). They had a lot of weird attempts at electronic products that didn't turn out in the 90s 

and that's why the Atari 2600 is one generation too early to really have a massive following like, say, the NES or Master System. Particularly the NES. If you look at something like Galaga or Mario Bros on the NES, they've aged incredibly well because they have an art style that lends itself to simplicity but just enough detail that you generally know what you're looking at. Then furthermore something like the SNES has sort of a 'comic book' visual appearance to it so has aged even better (and debatably better than the generation that followed it with 64 bits)

This is a lot of people's problem with the 2600. There are a few really fun puzzle games on the system but there is a massive amoutn of shovelware (even compared to today's standards on like STEAM)

Theres nothing to say.

This isnt a first party developer coming in with full infra-structure.

As people have said, it seems to be a new ouya that will run classic atari games aswell.