Quantcast
Phil Harrison: "Switch Has The Opportunity To Reach A Wider Audience"

Forums - Gaming Discussion - Phil Harrison: "Switch Has The Opportunity To Reach A Wider Audience"

GhaudePhaede010 said:
Aeolus451 said:
Oh please.. That's a nice little spin on the situation. Sony markets towards the broadest range of gamers out of the three and it's great sales around the world prove that.

MS is trying to reach more people with their windows shop and it might actually reach 'em with that approach.

Nintendo hyper focuses on marketing and tailoring their games towards kids and gamers who want a strong nostalgic experience from the games they play.

The key difference between your analysis and Phil Harrison's analysis is that Phil is talking about broadening the range byeond gamers. As far as you are concerned, you are correct. However, that does not mean you are correct at the expense of Phil's point because that is not the case here.

The problem with that is that nintendo canters to a niche portion of gamers and it doesn't have the kind of reach both sony and ms have being companies that have a wide range of services/products. Nintendo can't match the appeal or reach they have. Let's see nintendo match them before we start talking about nintendo broadening the gaming audience beyond sony or ms. 



Around the Network

If that was true, sales this gen wouldn't be up compared to last gen for Sony + MS. Clearly their audience is expanding some. Just because they're not innovating in the same way that Nintendo does doesn't mean that they're not winning over new gamers. Plenty of people just want a powerful console to play AAA's and MS and Sony cater to that.



Commenting on this is somewhat hard. On the one hand, he is right. Nintendo is getting people into gaming that possibly wouldn't have gotten into gaming otherwise. On the other hand, the Playstation brand is constantly getting stronger and consoles generally sell better than ever before. If the Xbox One had not came out, the PS4 would likely outsell the Playstation 2. While most of this is probably because of an increase in popularity, it's arguable how much of that increase is because of the Playstation brand. Sony could be doing things to get non-gamers into gaming, we don't really know for sure. Everyone starts as a non-gamer before becoming a gamer, so it's unclear if Sony *specifically* are really getting people into gaming or if it's just gaming attracting new people. 



Had a good laugh with this one.



 

I'm just here for the carnage.



Well, this is new.

Read.

Around the Network
NawaiNey said:
GhaudePhaede010 said:

My girlfriend bought one. Only other video game console she has owned is Playstation 2. She is 20 so in her gaming mind, Playstation is to her what Nintendo is to me. Now you know of one person that is not a Nintendo loyalist that bought Switch.

I don't know her though. You could be just making it up. Until the Switch gets past that 15-20 million mark we can't say that many people outside the very loyal nintendo fanbase are buying it. The first 10-15 million sales for any console will be reached by just the harcore fans and people who just have to buy every new piece of tech. 

That is silly and a lie. All that means is that you would not acknowledge that people outside, "Nintendo loyalists" were buying Switch until it reached an arbitrary number. But, whatever.



01000110 01101111 01110010 00100000 01001001 01111001 01101111 01101100 01100001 01101000 00100001 00100000 01000110 01101111 01110010 00100000 01000101 01110100 01100101 01110010 01101110 01101001 01110100 01111001 00100001 00100000

He's right, Sony and Microsoft aren't doing anything currently to appeal to gamers outside of the hardcore faithful, and no, streaming videos will not expand the market, but it's too early to state that Nintendo is even doing this but I do believe they will appeal to more female gamers than the other 2.



Sales prediction, PS4: 122 Million, Xbox one: 50 million, Switch: 105 million. 

Aeolus451 said:
GhaudePhaede010 said:

The key difference between your analysis and Phil Harrison's analysis is that Phil is talking about broadening the range byeond gamers. As far as you are concerned, you are correct. However, that does not mean you are correct at the expense of Phil's point because that is not the case here.

The problem with that is that nintendo canters to a niche portion of gamers and it doesn't have the kind of reach both sony and ms have being companies that have a wide range of services/products. Nintendo can't match the appeal or reach they have. Let's see nintendo match them before we start talking about nintendo broadening the gaming audience beyond sony or ms. 

Sentence 1: So? That is not the point of what Harrison is trying to express.

Sentence 2: In traditional gaming circles, I agree. In nongaming circles, that is debatable.

Sentence 3: Match them how? I do not understand what you are saying. However, it is clear that Wii's success was with a different demographic than traditionally understood and that means we do have a prescedence of Nintendo reaching a gaming audience that is outside Sony and Microsoft (the fact that PS3 and XBOX 360 each sold around 80 million that generation proves Nintendo opened a new market that largely unaffected Sony or Microsoft's market). If you mean in terms Switch sales, well, obviously after four months on the market, we cannot say for sure the console will match Sony's PS4 but even if it does not, that is not to say Switch did not reach a different market; rather, it means Nintendo did not reach a bigger market.



01000110 01101111 01110010 00100000 01001001 01111001 01101111 01101100 01100001 01101000 00100001 00100000 01000110 01101111 01110010 00100000 01000101 01110100 01100101 01110010 01101110 01101001 01110100 01111001 00100001 00100000

BraLoD said:

So he is saying Switch it a system aimed at casuals and kids and when they grow up and get more into gaming they get more into PS4/XBO.

Oh shit. Didn't see that until I read your comment



Well, he's not entirely wrong. The Switch does appear to have crossover appeal in more ways than one. I'll give 3 examples.
My former boss, who is a die-hard, dedicated, PlayStation gamer, (this guy bought a 4K TV JUST for his PS4 Pro), he was right there in line, right next to me at GameStop, waiting for the clock to strike midnight on March 3rd.

My cousin, who is a die-hard, dedicated, Xbox gamer, has owned all 3 systems, spent all of our trip in Las Vegas trying to find ONE Nintendo Switch. He calls it, "the console of my dreams!"

My older brother, who hasn't been a consistent gamer in YEARS, he hardly ever plays video games anymore. I showed him my Switch, with Mario Kart 8 Deluxe on it, and he loved it! Now he's trying to save up money so that he can buy one, not just for himself, but for our nephews too.

Of course, only time will tell if that strategy will work, but seeing and hearing stories like mine, his, and GhaudePhaede010's, PLUS the fact that the system is selling out almost everywhere it is stocked, it appears to be working at the moment.



Pancho A. Ovies

Nintendo Switch in Japan (Famitsu): 2018 vs. 2019
http://gamrconnect.vgchartz.com/thread.php?id=238945&page=2

PlayStation 4/Xbox One/Nintendo Switch: 2018 vs. 2019
http://gamrconnect.vgchartz.com/thread.php?id=239387